Press Releases
IRI Pinpoints How Flu Uptick Is Impacting U.S. Markets and Helps Retailers Keep Medicine on Shelves for Consumers
2/7/2018

Flu Escalating Rapidly in Houston, New Orleans, Mobile and San Diego; IRI Illness Tracking Correlates How Flu Prevalence and Purchase Behaviors Vary at Market Level


IRI and Alphonso Combine Industry’s Largest TV Data Set With Consumer Shopping Data for Cross-Platform Sales Attribution Measurement
2/6/2018

IRI Report Analyzes Impact of ALDI’s Expansion
1/30/2018

Second in a Series of Market Shift Studies Assists Retailers and Manufacturers in Preparing for Deep-Discount Retailer’s Entry Into New U.S. Markets


IRI Executives to Speak on Top Trends in Fresh, CPG Growth and Generation Z at FMI Midwinter Conference
1/23/2018

IRI’s Larry Levin and Sally Lyons Wyatt will present two sessions at FMI’s Midwinter Conference. During their sessions, “Top Trends in Fresh: The Consumer’s Perspective,” Levin and Lyons Wyatt will discuss what is and is not resonating with consumers.


IRI Examines Latest Consumer Confidence and Online CPG Shopping Behaviors
1/16/2018

IRI Consumer Connect Survey Reveals Seniors Feel Good about Finances, While Millennials and Generation X Are Least Confident; More Than One-Quarter of Shoppers Regularly Buy Grocery Items Online


2018 IRI Growth Summit: Formulating New Strategies to Stay One Step Ahead of the Competition
1/3/2018

IRI® announced today plans for the 15th annual 2018 IRI Growth Summit, a world-class conference that offers opportunities for attendees to connect and engage with the best and brightest in today’s evolving marketplace. The conference attracts visionaries and leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem, and will take place April 16-18, 2018, at the Wynn Las Vegas.


New IRI Report Details Value of Contextually Relevant Advertising
12/18/2017

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent


IRI and Limbik Partner to Create More Effective Video Advertising Content
12/13/2017

IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and Limbik, the company building the first open data studio for short-form video, today announced a partnership that will further empower marketers and advertisers with data-driven recommendations to create more effective video advertising content.


New IRI Report Analyzes Impact of Lidl’s Entry into the U.S. Market
12/6/2017

First in a series of Market Shift Studies aims to help retailers and manufacturers navigate the evolving market


Viant Partners with IRI to Deliver People-Based Targeting and Measurement for CPG and Retail Marketers
12/5/2017

Deterministic partnership between Viant and IRI significantly enhances advertisers’ ability to increase precision and measure sales lift


IRI Announces Launch of Next-Generation E-Commerce Measurement and Insights Solution
11/16/2017

Enhanced capability tracks online purchase data from major online retailers with unmatched granularity and speed


IRI’s Bhanu Bhardwaj to Speak on Attribution at RampUp on the Road Summit: New York
11/14/2017

On November 15, 2017, IRI’s Bhanu Bhardwaj will speak at LiveRamp’s RampUp on the Road Summit: New York.


IRI Cited in New Gartner Book “Infonomics – How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage”
11/8/2017

IRI Cited in Sections that Include Performance Measurement, Analytics and the Value of Information-as-an Asset


Albertsons Companies and IRI Expand Relationship
11/7/2017

IRI® announced today that it will begin providing supply chain services to Albertsons Companies, the second largest grocery chain in the United States, in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives to support joint business collaboration.


New IRI Report Details Comprehensive Approach for CPG Manufacturers to Grow Their Bottom Lines
10/31/2017

IRI Finds Consumers Still Turning to Private Labels in Stable Economy
10/25/2017

Though Economy Fairly Healthy, Consumers Find Value in Private Label Products as They Try to Put Food on the Table; Traction Solid across Various Consumer Segments


IRI’s Larry Levin to Discuss Fueling Growth in Convenience Stores at 2017 NACS Show
10/18/2017

The Brands of Ahold USA and Delhaize America Partner with IRI
10/17/2017

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, today announced they have entered into a long-term agreement for IRI to serve as the primary partner and analytics platform of record for the Brands of Ahold USA and Delhaize America.


IRI’s Nagi Jonnalagadda to Discuss Personalized Pricing at ARF Shopper Insights Part 2
10/11/2017

During the ARF’s Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep conference, IRI’s Nagi Jonnalagadda will present “Personalized Pricing with Frequent Shopper Data.”


BzzAgent and IRI Find Everyday Influencer Marketing Programs Drive the Highest Return on Ad Spend
10/3/2017

Study Proves that Everyday Influencer Marketing Programs Drive Better Sales Performance than Digital Media, TV or Radio for CPGs

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