Press Releases
IRI and Simulmedia Form Strategic Alliance to Target IRI ProScores™ Segments Through TV Advertising
2/16/2017

Clorox Will Be First Brand to Activate IRI ProScores on TV, Making It Easier to Reach Likely Purchasers Quickly and at Scale


IRI’s Larry Levin and Steve Ramsey to Discuss the Impact of Organic and Antibiotic-Free Positioning on Total Store Sales at the 2017 Annual Meat Conference
2/15/2017

Workshop session titled “The Impact of Organic and Antibiotic-Free Positioning on Total Store Sales,”


IRI Consumer Connect Survey Finds Shoppers Feeling Optimistic About Personal Finances for 2017
2/8/2017

IRI Shows How to Win CPG Zero-Sum Game by Uncovering Hidden Growth Pockets
2/7/2017

IRI’s Approach to Developing a Robust Demand Portfolio Strategy Provides a Sustainable Competitive Advantage


IRI and FMI Reveal 2017 Top Trends in Fresh Foods at FMI Midwinter; Educational Webinar Series to Continue
1/25/2017

IRI® is teaming up with FMI and the FMI Fresh Executive Committee for the second year in a row to highlight 2017’s top trends in fresh foods at the FMI Midwinter Executive Conference


New IRI Report Helps CPGs Gain Digital Edge by Bridging Gap between Online and In-store Sales
1/24/2017

IRI’s Patrick Sinclair to Join Panel at TechStars IoT Day in New York
1/12/2017

IRI’s Patrick Sinclair will join technology, media and industry visionaries at TechStars IoT Day on Jan. 12 in New York City. Sinclair will be participating in the panel “Revitalizing Retail and Supply Chain” with other top industry leaders.


IRI Announces Next Generation Purchase-Based Targeting Capabilities With IRI Verified Audiences
1/11/2017

Sobeys Inc. Chooses IRI as Its New Analytics Partner
1/10/2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today it has entered into a long-term strategic relationship with Sobeys Inc.


IRI Launches Revenue Growth Management Suite for Mid-Market CPG Companies
12/15/2016

Suite of Integrated Solutions Helps Identify Revenue Management Opportunities and Drive Revenue and Profit Growth


IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising
12/13/2016

A study reveals that a 10 percent shift in spend from promotions to media will increase marketing ROI by 10 to 25 percent.


New IRI Study Reveals Cross-Generational Interest in Adult Beverages
12/6/2016

As U.S. Consumer Base Diversifies, So Does Interest Within Alcoholic Beverage Landscape


IRI and Clavis Insight Join Forces to Deliver Most Comprehensive E-commerce Measurement and Insights Solution
12/5/2016

E-Market Insights – Private Cloud™ Solutions Will Deliver In-Depth E-commerce and In-Store Cause and Effect Analytics to Maximize CPG Marketers’ Sales and Growth Strategies


IRI and Costco Wholesale Announce Launch of Costco CRX Australia
11/30/2016

Enhanced Data and Technology Offerings Enable Category Performance Benchmarking, Real-Time Sales Tracking and Complete Supply Chain Management to Vendors


IRI Enhances Consumer and Shopper Segmentation Solution in Alliance with Survey Sampling International
11/29/2016

IRI Enhances Consumer and Shopper Segmentation Solution in Alliance with Survey Sampling International


IRI CEO Andrew Appel to Join Panel Discussing the Rise of People-Based Marketing at Variety’s Big Data Summit
11/9/2016

IRI President and CEO Andrew Appel will participate in the panel “Now It’s Personal — the Rise of People-Based Marketing” at the Variety Big Data Summit. The panel will discuss the rise of people-based marketing and how to use data and platforms to create highly customized experiences for various audience segments. 


New IRI Report Examines Stagnant Private Label Trends and Provides Strategies to Spur Growth
11/2/2016

Private Label Can Play Important Role in Driving Shoppers’ Excitement and Engagement, Bringing True and Sustainable Growth


IRI and Research Now Expand Alliance to Leverage 1.1 Million U.S. Consumer Panelists for Deeper Insights into Actual Shopper Behavior
10/27/2016

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter healthcare companies, and Research Now®, the global leader in digital data collection to power analytics and insights, announced that they are expanding their relationship to create the CPG industry’s most robust and unique data set.


IRI Consumer Connect Survey Finds Uncertainty About Presidential Election Leaves Consumers Feeling Cautious as Holiday Shopping Season Approaches
10/26/2016

IRI’s Robert Sanders to Outline Nutritional Supplement Industry and Insights at CRN 2016
10/24/2016

IRI’s Robert Sanders will discuss growth and trends in the nutritional supplements industry, as well as shopper attitudes and usage of nutritional supplements in his presentation “State of the U.S. Nutritional Supplements Industry and Consumer Insights.” In addition, Sanders will dive into the distinct difference between millennial and baby boomer shopping habits in the nutritional supplements industry.