Press Releases
IRI Consumer Connect Survey Finds Consumers Hesitant to Open Wallets Despite Optimistic Financial Outlook
8/8/2017

Consumers continue to look across retailers and aisles for deals; non-edible sales struggled more than CPG industry as a whole in Q2 2017


The Hershey Company Selects IRI as Its Market Insights and Analytics Provider
8/1/2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that The Hershey Company has selected IRI as its preferred market insights and analytics provider. With iconic products beloved around the world such as Hershey’s Chocolate Bars, Reese’s Peanut Butter Cups, Hershey’s Kisses Chocolates, Kit Kat® bars and Twizzlers Twists, The Hershey Company is one of the largest confectionery and snacking manufacturers in North America.


IRI CPG Trend Analysis Highlights Growth Opportunities across Retail Channels
7/26/2017

Cabot Creamery Co-operative Selects IRI as Its Preferred Market Insights Provider
7/25/2017

IRI Continues to Solidify Its Track Record as the Preferred Partner of Leading CPG Companies


Southeastern Grocers Names IRI as Its Preferred Analytics Provider in Market Measurement, Loyalty and Supply Chain
7/18/2017

IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that it has reached a long-term agreement with Southeastern Grocers (SEG) to leverage analytics to better serve its existing customers and attract new shoppers.


IRI to Present at ARF Regional Conference, The Untethered Shopper
7/17/2017

IRI’s Robert I. Tomei and Larry Levin will speak at an executive breakfast session at ARF’s regional conference, The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice,” on July 19, 2017, in Bentonville, Arkansas.


Carma Laboratories, Inc. Selects IRI as Its Preferred Market Insights Provider
7/12/2017

PlaceIQ and IRI Launch Expanded Partnership to Augment IRI’s Vast CPG and Retail Big Data Cloud Offering with Superior Location Data
7/10/2017

Combination of In-store Purchase Data and More than 20 Unique Data Assets with Location-based Insights Empowers IRI Brand and Agency Clients with a Holistic View of the Customer Journey


IRI Revolutionizes Market Measurement With Five-Day Data Delivery Service
6/28/2017

New Offering Will Be Fastest in the Industry, Delivering Actionable Insights up to Four Days Before Competitors


IRI® Revolutionizes Precision Marketing with Launch of New IRI Personalization Suite on Liquid Data®; Enhanced IRI Audiences and IRI Lift™ Solutions Now Available
6/27/2017

IRI Accelerates Innovator Leadership Position in Media Provides Unprecedented Access to Real-Time Analysis and Optimization to Personalize Consumer Marketing and Then Measure Effectiveness of Advertising Spend on Sales


Artificial Intelligence and Machine Learning Company MachineVantage Launches with Financing from Unilever Ventures and IRI
6/27/2017

Focused on consumer product and marketing innovations, MachineVantage (www.machinevantage.com) applies proprietary artificial intelligence algorithms and machine learning techniques to extract product innovations, brand semiotics, creative inspirations, and digital and retail point of sale messaging. The company works with major multinational clients in North America and in individual markets in Europe, the Asia Pacific region, Latin America, and the Middle East.


IRI Partners with Jumpshot to Further Enhance Industry-Leading Suite of E-Commerce Solutions
6/26/2017

Addition of Jumpshot Web Traffic Data to Triple Current Data Set, Enabling More Granular and Accurate Insights into Actual E-Commerce Transactions and Online Behavior


IRI Expands Liquid Data Platform with New Connected Enterprise Edition
6/26/2017

New Capability Further Expands IRI’s Leading Technical Innovation Position with Greater Extensibility of Liquid Data


IRI Announces New Cutting-Edge Visualization Capabilities on IRI Unify
6/26/2017

Latest Innovations Help Clients Maximize ROI with Interactive Dashboards and Advanced Data Visualization Tools


IRI Releases Next Generation of Machine Learning-Driven Alerts in Liquid Data Connected Enterprise
6/26/2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the release of its next generation alerting capability that delivers prioritized, data-driven growth opportunities directly to IRI Liquid Data® Connected Enterprise™ platform users in real time.


IRI Launches Analytics Cloud on IRI Liquid Data Connected Enterprise
6/26/2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of IRI Analytics Cloud™ on the IRI Liquid Data® Connected Enterprise™.


IRI Introduces Supply Chain Management and Optimization Solution
6/26/2017

State-of-the-Art Solution Underscores Company's Leadership Position in Technical Innovation; Empowers CPG Retailers and Manufacturers to Optimize Their End-to-End Supply Chain; Maximizes Efficiencies and Superior Customer Experience


IRI and Pinterest Partner to Identify Campaign Optimizations and Maximize Sales Lift
6/14/2017

IRI Lift for Pinterest Solution Will Provide the Most Accurate, Real-Time Advertising Measurement Results; Enables Marketers to Measure Pinterest’s Impact Across Entire Path to Purchase


CROSSMARK Selects IRI as Its Preferred Analytics Provider
6/13/2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that CROSSMARK, Inc.


IRI Appoints Nishat Mehta as President, Media Center of Excellence
6/12/2017

Mehta Brings 20 Years of Media and Personalization Experience Helping Companies Understand and Use the “New World of Data” to Drive Improved Marketing ROI and Enhanced Customer Relationships