Press Releases
New IRI Report Analyzes Impact of Lidl’s Entry into the U.S. Market

First in a series of Market Shift Studies aims to help retailers and manufacturers navigate the evolving market

Viant Partners with IRI to Deliver People-Based Targeting and Measurement for CPG and Retail Marketers

Deterministic partnership between Viant and IRI significantly enhances advertisers’ ability to increase precision and measure sales lift

IRI Announces Launch of Next-Generation E-Commerce Measurement and Insights Solution

Enhanced capability tracks online purchase data from major online retailers with unmatched granularity and speed

IRI’s Bhanu Bhardwaj to Speak on Attribution at RampUp on the Road Summit: New York

On November 15, 2017, IRI’s Bhanu Bhardwaj will speak at LiveRamp’s RampUp on the Road Summit: New York.

IRI Cited in New Gartner Book “Infonomics – How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage”

IRI Cited in Sections that Include Performance Measurement, Analytics and the Value of Information-as-an Asset

Albertsons Companies and IRI Expand Relationship

IRI® announced today that it will begin providing supply chain services to Albertsons Companies, the second largest grocery chain in the United States, in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives to support joint business collaboration.

New IRI Report Details Comprehensive Approach for CPG Manufacturers to Grow Their Bottom Lines

IRI Finds Consumers Still Turning to Private Labels in Stable Economy

Though Economy Fairly Healthy, Consumers Find Value in Private Label Products as They Try to Put Food on the Table; Traction Solid across Various Consumer Segments

IRI’s Larry Levin to Discuss Fueling Growth in Convenience Stores at 2017 NACS Show

The Brands of Ahold USA and Delhaize America Partner with IRI

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, today announced they have entered into a long-term agreement for IRI to serve as the primary partner and analytics platform of record for the Brands of Ahold USA and Delhaize America.

IRI’s Nagi Jonnalagadda to Discuss Personalized Pricing at ARF Shopper Insights Part 2

During the ARF’s Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep conference, IRI’s Nagi Jonnalagadda will present “Personalized Pricing with Frequent Shopper Data.”

BzzAgent and IRI Find Everyday Influencer Marketing Programs Drive the Highest Return on Ad Spend

Study Proves that Everyday Influencer Marketing Programs Drive Better Sales Performance than Digital Media, TV or Radio for CPGs

IRI CMO John McIndoe to Outline Strategies for Personalization Success at Insights Leadership Conference

At the Insights Association’s 2017 Insights Leadership Conference, IRI’s executive vice president and chief marketing officer, John McIndoe, will present, “New, Now, Next or Never: The Personalization Imperative.”

IRI’s Nishat Mehta and Bhanu Bhardwaj to Join Panels at Advertising Week New York

During Advertising Week 2017, IRI’s Nishat Mehta will participate on a panel titled, “If You Can Predict Your Customers’ Future, What Will It Mean for Marketers?” Additionally, IRI’s Bhanu Bhardwaj will join thought leaders in the TV and media industry for a panel titled, “TV Data Deep Dive.”

New IRI Report Shows How CPG Players Can Win by Innovating across Market Segments

CPG Brands That Position Their Products around the Attributes Sought by Shoppers Can Extend Their Appeal to Multiple Demographics and Gain Real Advantage as a Result

IRI Survey Uncovers Distinct Attitudes and Behaviors of the First Native Digital Generation: Generation Z

Key Insights on New Shopper Population Find Social Media and In-Store Experience Are More Influential than Ever

IRI Expands E-Commerce Suite with E-POS Measurement Solution

Offers access to online point-of-sale data from leading retailers to deliver more granular insights into purchase behavior

IRI’s Andrew Appel to Participate in Fireside Chat At BMO Capital Market’s 17th Annual Back to School Conference

IRI President and CEO Andrew Appel will join BMO Capital Markets, Dan Salmon for a fireside chat followed by an audience Q&A. During the session, they will discuss emerging trends in the rapidly evolving big data and analytics marketplace as well as competitive growth strategies. 

IRI and General Mills to Discuss Owned Media During 2017 GMA Leadership Forum

n, “Owned Media: The Powerful Marketing Lever Your Business Is Overlooking,” will highlight key learnings on how to set up programs for success, as well as describing the specific ways in which one brand has harnessed the power of member data, online and offline, as a lever to drive sales and brand growth.

Boots UK and IRI announce customer insight platform partnership

Boots UK announces today that it has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands*.