Press Releases
IRI’s Chris DuBois to Discuss Food Transparency and Social Strategy During Urner Barry’s 2017 Executive Conference

IRI’s Chris DuBois will deep-dive into how brands that leverage key cultural values in marketing their products can drive growth during his session titled, “Food Transparency and Social Strategy: Finding the Best Path for Growth.”

IRI and SPINS Expand Alliance to Offer Natural Products Insight within IRI Liquid Data Platform

Joint solution combines the best of SPINS’ expertise in wellness with IRI’s industry-leading technology to provide unique business intelligence advantages to manufacturers

IRI to Discuss State of Frozen and Refrigerated Industry and Breakthrough Innovation at NFRA Executive Conference

At the NFRA Executive Conference, IRI’s Larry Levin and John Crawford will open the two-day forum by discussing the state of frozen and refrigerated business with an eye toward connecting with key consumer groups that are driving today’s market in their “Driving Growth in Frozen and Refrigerated” session.

IRI Forms Strategic Alliance With Freshub

Innovative Relationship Is First to Combine Internet of Things–Based, Smart Kitchen Data With Broader Consumer Data and Analytics

IRI Launches First-Ever Tool to Link Brand Equity Measurement with Actual Purchase Behavior, IRI EquityScore

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of its innovative brand equity measurement and activation solution, IRI EquityScore™.

IRI Announces Enhancements to IRI Lift, Launching Lift for TV Solution to Measure the Impact of Television Advertising on Sales

BJ’s Wholesale Club Selects IRI as Its Provider of POS and Consumer Panel Data

IRI announced today that BJ’s Wholesale Club Inc., the leading operator of membership warehouse clubs in the eastern United States, has chosen IRI as its provider of point-of-sale and consumer panel data.

IRI and SPINS Announce Expanded Alliance to Activate Health and Wellness Success at Retail

IRI and SPINS Joint Solution Combines Industry-Leading Technology and Wellness Expertise for Retailers

IRI Announces Launch of Revenue Growth Management Enterprise Suite

CPG Retailers and Manufacturers That Work with IRI on Revenue Growth Initiatives Can Accelerate Sales by 1 to 5 Percent

IRI Announces Most Successful Consumer Packaged Goods Brands of 2016

Small and Midsize CPG Companies Increasing Number of Successful New Product Launches; Personalized Products Finding Their Niche with Consumers

IRI’s Sally Lyons Wyatt Explores New and Emerging Snacking Trends at SNAXPO 2017

IRI’s snacking expert, Sally Lyons Wyatt, will present “State of the Snack Food Industry,” which will cover new and emerging snacks in both the traditional and better-for-you snack categories.

IRI Provides Actionable Insights into $400 Billion Self-Care Industry, Enabling Marketers to Unlock Personalization Opportunities

IRI’s In-Depth Analysis of Self-Care Industry Uncovers a Number of Very Distinct Self-Care Consumer Segments and Provides New Opportunities for Personalized Consumer Activation Plans to Drive Growth

IRI’s Piyush Chaudhari and Robert Sanders to Join Panel at CHPA’s Annual Executive Conference

During a Business Session at the CHPA Annual Executive Conference, IRI’s Piyush Chaudhari and Bob Sanders will join RB’s Emma Howe and WebMD’s Eric Trepanier to discuss “The Information Race: Connecting Your Brands to Consumers.”

IRI, A&E and Horizon Media to Discuss Marketing Measurement during ARF Annual Conference

During their Industry Deep Dive Session at the Advertising Research Foundation’s (ARF) Annual Conference, IRI’s Joy Joseph will share the stage with Eric Blankfein from Horizon Media and Gary Engel from A&E to discuss “Modeling Marketing Drivers in the Network Space.”

IRI Joins Forces With Experian to Help Brands Identify Most Valuable Purchasers

Collaboration Creates Better Match Rates for Marketers and Enables Them to Deliver Highly Personalized Messages

Meeting US Consumers’ Desire for Both Nutrition and Indulgence Helped CPG Leaders Grow in a Sluggish 2016

US consumer packaged goods sales rose just 1.4%, but some companies outperformed by targeting convenient, health-minded foods and beverages, as well as sweets and alcohol, according to BCG and IRI research

IRI Explores Confectionary Trends During the National Confectionary Association’s 2017 State of the Industry

IRI’s Sally Lyons Wyatt and Larry Levin will present the latest candy and snacks insights during the annual NCA State of the Industry.

IRI Recognized as Best Demand Data Analytics Provider by Consumer Goods Technology Magazine

Readers’ Choice Survey Marks Fourth Time IRI is Ranked as No. 1 Demand Data Analytics Provider

IRI Expert Provides 2016 Year-End Results on Beer Category and Craft Beer Segment

IRI’s beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during 2016 in his presentation, “Turn the Page,” during the Brewers Association Power Hour interactive teleconference. 

IRI and Simulmedia Form Strategic Alliance to Target IRI ProScores™ Segments Through TV Advertising

Clorox Will Be First Brand to Activate IRI ProScores on TV, Making It Easier to Reach Likely Purchasers Quickly and at Scale