Press Releases
IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions

IRI Uncovers Distinct Purchase Motivators of Emerging and Powerful Generation Z Shoppers

IRI’s Generational Study Uncovers Keys to Understanding and Designing Personalized Marketing Strategies That Win with Gen Z Shoppers

New IRI Report Analyzes Impact of Amazon’s Acquisition of Whole Foods

Third in a Series of Market Shift Studies Assists Retailers and Manufacturers in Adapting to Changes in the Retail Landscape

PlaceIQ and IRI Team Up to Analyze Lift Measurement of Elusive Out-Of-Home Sponsorship Marketing, Linking Visitation Back to Offline Sales 

New Joint White Paper Details Case Study, Explores Benefit of Layering Purchase and Location Data for Driving Sales, Measuring Lift and Proving Value of Sponsorships

IRI and Data Plus Math Announce Media Solution for Deeper TV Campaign Analysis

Integration Combines Superior, Household-Level Purchase Data with Cutting-Edge Advanced TV Attribution Insights

IRI and Omnicom Media Group Announce Preferred Partnership for Omnicom Media Group’s Annalect Data and Analytics Division

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and corporate communications company Omnicom Group Inc.

IRI and Yieldbot Alliance Expanded to Help Brands Boost Sales

New Solutions Expand Capabilities to Enhance Targeting, Optimize Campaigns In-Flight and Drive Superior Results

IRI Announces Most Successful Consumer Packaged Goods Brands of 2017

Small Companies Now Account for One-Quarter of New Product Pacesetter Dollar Sales; Innovation Trends Heavily Influenced by Millennials

Nation’s Top CPG and Retail Leaders Continue to Educate and Inspire Attendees to Stay One Step Ahead at 2018 IRI Growth Summit

Nation’s Top CPG and Retail Leaders Reveal How to Stay One Step Ahead at 2018 IRI Growth Summit

IRI’s Sharat Mathur to Speak on New Frontiers in Pricing Analytics at SAS Global Forum 2018

On April 10, IRI’s Sharat Mathur will present a session at SAS Global Forum. During his session, “New Frontiers in Pricing Analytics,” Mathur will provide insights into the state of play in pricing and promotion analytics, with a specific focus on the CPG industry.

New IRI Report Reveals Key Indicators for Predicting Future Store Performance

IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

IRI to Discuss CPG and Retail Innovation at 2018 Food Marketing Conference

On March 19, IRI’s consumer and shopper expert, Robert I. Tomei, will discuss consumer-first retail experiences during the panel “Retail Reinvention: Making the Customer Hero” at the 2018 WMU Food Marketing Conference.

IRI’s Lynne Gillis to Speak on Shopping Habits of Generation Z at Shoptalk 2018

On March 18, IRI’s Lynne Gillis will present a session during Shoptalk’s Grocerytalk program.

IRI’s Sally Lyons Wyatt to Explore New Snacking Trends at SNAXPO 2018

On March 13, IRI’s snacking expert, Sally Lyons Wyatt, will cover the most interesting current and emerging trends in the snacking industry during her presentation, “New and Emerging Snack Trends,” at SNAXPO 2018.

IRI’s Sally Lyons Wyatt and Larry Levin to Discuss Confectionary and Snack Market at NCA State of the Industry Conference

Join IRI’s Sally Lyons Wyatt and Larry Levin as they discuss the latest buying and consumption trends within the confectionary and snacking industries during their session titled “State of the Market” at NCA’s State of the Industry Conference.

Dentsu Aegis Network Integrates IRI Premier CPG Audiences into M1 People-Based Platform

Dentsu Aegis Network announces today that M1, the network’s 100 percent people-based insights, planning, activation and measurement platform, will be the first major agency network to link the consumer packaged goods that people buy to the media platforms they utilize with IRI®, the global leader in innovative solutions and services for consumer, retail and media companies.

IRI Examines Digital Advertising and TV Ad-Buying at LiveRamp’s RampUp 2018 Conference

On March 5, IRI’s JP Beauchamp will present a session with Bridget Brett, head of TV operations for LiveRamp, and John Hoctor, CEO of Data Plus Math. During their session, “Audience-Based TV Buying,” Beauchamp, Brett and Hoctor will discuss what is and is not resonating with consumers and how companies can leverage those discrepancies

IRI Pinpoints How Flu Uptick Is Impacting U.S. Markets and Helps Retailers Keep Medicine on Shelves for Consumers

Flu Escalating Rapidly in Houston, New Orleans, Mobile and San Diego; IRI Illness Tracking Correlates How Flu Prevalence and Purchase Behaviors Vary at Market Level