Press Releases
IRI and Pinterest Partner to Identify Campaign Optimizations and Maximize Sales Lift
6/14/2017

IRI Lift for Pinterest Solution Will Provide the Most Accurate, Real-Time Advertising Measurement Results; Enables Marketers to Measure Pinterest’s Impact Across Entire Path to Purchase


CROSSMARK Selects IRI as Its Preferred Analytics Provider
6/13/2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that CROSSMARK, Inc.


IRI Appoints Nishat Mehta as President, Media Center of Excellence
6/12/2017

Mehta Brings 20 Years of Media and Personalization Experience Helping Companies Understand and Use the “New World of Data” to Drive Improved Marketing ROI and Enhanced Customer Relationships


BevMo! Chooses IRI as Its Strategic Insights and Analytics Provider
6/8/2017

IRI’s momentum as CPG retail industry’s strategic collaboration partner of choice continues


IRI CEO Andrew Appel and Bhanu Bhardwaj to Speak at ARF 2017 Audience Measurement Conference 
6/6/2017

IRI President and CEO Andrew Appel and Bhanu Bhardwaj will present at the ARF 2017 Audience Measurement Conference from June 12 to June 13, 2017. Appel will present a talk titled “Deterministic vs. Probabilistic Audience Data,” where he will discuss the certainty that separates the two concepts and the value this certainty provides to advertisers.


IRI Survey Finds Click-and-Collect Programs to Be Core Engine Behind CPG E-commerce Growth
6/5/2017

IRI today announced that a new survey revealed click-and-collect shopping programs, where shoppers can place orders online and pick up their items at a nearby retail location, are a core driver of growth in e-commerce purchases of consumer packaged goods (CPG).


IRI to Present at 20th Annual Sweets & Snacks Expo
5/22/2017

IRI’s Larry Levin and Sally Lyons Wyatt will be among industry leaders at the 20th annual Sweets & Snacks Expo, taking place in Chicago on May 23-25, 2017.


IRI’s Donna Wydra to Join Network of Executive Women for Discussion on the Evolving Shopping Journey
5/17/2017

IRI’s Donna Wydra will join the Network of Executive Women to present “The Changing Shopper Journey: Winning in Today’s Omnichannel World.”


IRI and Columbia Center for Pricing and Revenue Management Announce 2017 Pricing Analytics Program
5/10/2017

Executives learn to leverage pricing analytics to better understand consumers and drive profitable growth


IRI Consumer Connect Survey Finds 2017 off to Slow Start, but Points to Solid Prospects for Remaining Year
5/9/2017

Uncertainty causing consumers to engage in money-saving efforts; however, they are willing to open wallets for premium products that hit the mark


IRI CEO Andrew Appel to Discuss Big Data and Technology Advances at 2017 Milken Institute Global Conference
5/1/2017

IRI President and Chief Executive Officer Andrew Appel will join executives from Citi, Mezocliq, Zeta Global and Social Data Lab at the 20th annual Milken Institute Global Conference in Beverly Hills, Calif. In a panel titled “Big Data as a Driver of Disruptive Technology Breakthroughs,” Appel and fellow panelists will examine the business-to-business and business-to-consumer benefits of strong data governance and its support for innovation and disruption.


IRI’s Chris DuBois to Discuss Food Transparency and Social Strategy During Urner Barry’s 2017 Executive Conference
4/27/2017

IRI’s Chris DuBois will deep-dive into how brands that leverage key cultural values in marketing their products can drive growth during his session titled, “Food Transparency and Social Strategy: Finding the Best Path for Growth.”


IRI and SPINS Expand Alliance to Offer Natural Products Insight within IRI Liquid Data Platform
4/25/2017

Joint solution combines the best of SPINS’ expertise in wellness with IRI’s industry-leading technology to provide unique business intelligence advantages to manufacturers


IRI to Discuss State of Frozen and Refrigerated Industry and Breakthrough Innovation at NFRA Executive Conference
4/10/2017

At the NFRA Executive Conference, IRI’s Larry Levin and John Crawford will open the two-day forum by discussing the state of frozen and refrigerated business with an eye toward connecting with key consumer groups that are driving today’s market in their “Driving Growth in Frozen and Refrigerated” session.


IRI Forms Strategic Alliance With Freshub
4/5/2017

Innovative Relationship Is First to Combine Internet of Things–Based, Smart Kitchen Data With Broader Consumer Data and Analytics


IRI Launches First-Ever Tool to Link Brand Equity Measurement with Actual Purchase Behavior, IRI EquityScore
4/5/2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of its innovative brand equity measurement and activation solution, IRI EquityScore™.


IRI Announces Enhancements to IRI Lift, Launching Lift for TV Solution to Measure the Impact of Television Advertising on Sales
4/4/2017

BJ’s Wholesale Club Selects IRI as Its Provider of POS and Consumer Panel Data
4/4/2017

IRI announced today that BJ’s Wholesale Club Inc., the leading operator of membership warehouse clubs in the eastern United States, has chosen IRI as its provider of point-of-sale and consumer panel data.


IRI and SPINS Announce Expanded Alliance to Activate Health and Wellness Success at Retail
4/4/2017

IRI and SPINS Joint Solution Combines Industry-Leading Technology and Wellness Expertise for Retailers


IRI Announces Launch of Revenue Growth Management Enterprise Suite
4/3/2017

CPG Retailers and Manufacturers That Work with IRI on Revenue Growth Initiatives Can Accelerate Sales by 1 to 5 Percent