Press Releases
IRI’s Larry Levin to Discuss Fueling Growth in Convenience Stores at 2017 NACS Show

The Brands of Ahold USA and Delhaize America Partner with IRI

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, today announced they have entered into a long-term agreement for IRI to serve as the primary partner and analytics platform of record for the Brands of Ahold USA and Delhaize America.

IRI’s Nagi Jonnalagadda to Discuss Personalized Pricing at ARF Shopper Insights Part 2

During the ARF’s Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep conference, IRI’s Nagi Jonnalagadda will present “Personalized Pricing with Frequent Shopper Data.”

BzzAgent and IRI Find Everyday Influencer Marketing Programs Drive the Highest Return on Ad Spend

Study Proves that Everyday Influencer Marketing Programs Drive Better Sales Performance than Digital Media, TV or Radio for CPGs

IRI CMO John McIndoe to Outline Strategies for Personalization Success at Insights Leadership Conference

At the Insights Association’s 2017 Insights Leadership Conference, IRI’s executive vice president and chief marketing officer, John McIndoe, will present, “New, Now, Next or Never: The Personalization Imperative.”

IRI’s Nishat Mehta and Bhanu Bhardwaj to Join Panels at Advertising Week New York

During Advertising Week 2017, IRI’s Nishat Mehta will participate on a panel titled, “If You Can Predict Your Customers’ Future, What Will It Mean for Marketers?” Additionally, IRI’s Bhanu Bhardwaj will join thought leaders in the TV and media industry for a panel titled, “TV Data Deep Dive.”

New IRI Report Shows How CPG Players Can Win by Innovating across Market Segments

CPG Brands That Position Their Products around the Attributes Sought by Shoppers Can Extend Their Appeal to Multiple Demographics and Gain Real Advantage as a Result

IRI Survey Uncovers Distinct Attitudes and Behaviors of the First Native Digital Generation: Generation Z

Key Insights on New Shopper Population Find Social Media and In-Store Experience Are More Influential than Ever

IRI Expands E-Commerce Suite with E-POS Measurement Solution

Offers access to online point-of-sale data from leading retailers to deliver more granular insights into purchase behavior

IRI’s Andrew Appel to Participate in Fireside Chat At BMO Capital Market’s 17th Annual Back to School Conference

IRI President and CEO Andrew Appel will join BMO Capital Markets, Dan Salmon for a fireside chat followed by an audience Q&A. During the session, they will discuss emerging trends in the rapidly evolving big data and analytics marketplace as well as competitive growth strategies. 

IRI and General Mills to Discuss Owned Media During 2017 GMA Leadership Forum

n, “Owned Media: The Powerful Marketing Lever Your Business Is Overlooking,” will highlight key learnings on how to set up programs for success, as well as describing the specific ways in which one brand has harnessed the power of member data, online and offline, as a lever to drive sales and brand growth.

Boots UK and IRI announce customer insight platform partnership

Boots UK announces today that it has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands*.

IRI’s Sally Lyons Wyatt to Address PMA Fresh Connections Brazil on Maintaining Sales in a Challenging Economy

This one-day conference creates a forum for a wide range of companies involved with fresh products, including importers/exporters, retailers, growers-shippers, logistics companies and government officials.

IRI Consumer Connect Survey Finds Consumers Hesitant to Open Wallets Despite Optimistic Financial Outlook

Consumers continue to look across retailers and aisles for deals; non-edible sales struggled more than CPG industry as a whole in Q2 2017

The Hershey Company Selects IRI as Its Market Insights and Analytics Provider

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that The Hershey Company has selected IRI as its preferred market insights and analytics provider. With iconic products beloved around the world such as Hershey’s Chocolate Bars, Reese’s Peanut Butter Cups, Hershey’s Kisses Chocolates, Kit Kat® bars and Twizzlers Twists, The Hershey Company is one of the largest confectionery and snacking manufacturers in North America.

IRI CPG Trend Analysis Highlights Growth Opportunities across Retail Channels

Cabot Creamery Co-operative Selects IRI as Its Preferred Market Insights Provider

IRI Continues to Solidify Its Track Record as the Preferred Partner of Leading CPG Companies

Southeastern Grocers Names IRI as Its Preferred Analytics Provider in Market Measurement, Loyalty and Supply Chain

IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that it has reached a long-term agreement with Southeastern Grocers (SEG) to leverage analytics to better serve its existing customers and attract new shoppers.

IRI to Present at ARF Regional Conference, The Untethered Shopper

IRI’s Robert I. Tomei and Larry Levin will speak at an executive breakfast session at ARF’s regional conference, The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice,” on July 19, 2017, in Bentonville, Arkansas.

Carma Laboratories, Inc. Selects IRI as Its Preferred Market Insights Provider