Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.

It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual RBR Predictions Issue betting on what they think will happen? That’s hard to say, but only because of how explosive and unpredictable change has been.