Snacking is a significant macro trend driving trends in the US market and demand for healthier products is on the rise.

CPG marketers rely heavily on promotions to drive growth, and in 2015, the reliance on merchandising activities escalated across nearly half of CPG categories.

With volumes flat or declining in many CPG categories, and dollar growth coming primarily from price increases, manufacturers are increasingly relying on promotions to drive engagement, but find they are becoming less and less effective, according to a new report from IRI.

The year was 2009, and CSP was publishing its fi rst story on the growth of snacking amid the trend toward around-the-clock consumption.

If having a lot of hurdles makes for an exciting industry, then consumer packaged goods is indeed fortunate.

Millennials are the first generation that has been switched on since birth. So while that means they are more sophisticated digitally, they are also more opinionated, too, something that marketers must keep in mind, according to research firm IRI.

Millennials are in the spotlight as a formidable snacking force, but boomers across the US are the bigger snack spenders, says IRI

Jane Altobelli, Executive Vice President and Chief People Officer at market research firm IRI, believes that corporate values and company strategy go hand-in-hand. She shares how coaching – and yoga – help her get IRI’s vision into action.

Here we get a glimpse inside the mind of IRI’s President and Chief Executive Officer Andrew Appel as he shares some thoughts on the consumer revolution, IRI’s Growth Delivered strategy, what’s to come from now into 2016 and even how the “Boss” inspires the Boss.

A severe allergy season in parts of the country is pressing providers to get the right medicine to the right pharmacies at the right time

The big changes in snacks and candies are being pushed by millennials who like to experiment with flavor combinations such as coconut and bacon, honey, cream and coffee and wasabi, according to Larry Levin, executive vice president at IRI, a market research firm.