News





8/11/2015
Millennials are the first generation that has been switched on since birth. So while that means they are more sophisticated digitally, they are also more opinionated, too, something that marketers must keep in mind, according to research firm IRI.

7/2/2015
Millennials are in the spotlight as a formidable snacking force, but boomers across the US are the bigger snack spenders, says IRI

6/11/2015
Jane Altobelli, Executive Vice President and Chief People Officer at market research firm IRI, believes that corporate values and company strategy go hand-in-hand. She shares how coaching – and yoga – help her get IRI’s vision into action.

6/9/2015
Here we get a glimpse inside the mind of IRI’s President and Chief Executive Officer Andrew Appel as he shares some thoughts on the consumer revolution, IRI’s Growth Delivered strategy, what’s to come from now into 2016 and even how the “Boss” inspires the Boss.

5/27/2015
A severe allergy season in parts of the country is pressing providers to get the right medicine to the right pharmacies at the right time

5/20/2015
The big changes in snacks and candies are being pushed by millennials who like to experiment with flavor combinations such as coconut and bacon, honey, cream and coffee and wasabi, according to Larry Levin, executive vice president at IRI, a market research firm.

5/14/2015
IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis


5/7/2015
After years of feeling hemmed in by the economy, Gen Y is finally feeling ready to spend, with IRI reporting their consumer confidence is at an all-time high.

4/20/2015
Martin Wood, head of strategic insight – retail for IRI, said: “We've seen some reports suggesting that supermarkets were running out of eggs in the final week before Easter.

4/9/2015
Consumers are spending more than $1.2 trillion on eating and drinking, and snacks are playing a growing role in their daily eating habits.

4/8/2015
US — IRI president and CEO Andrew Appel (pictured) has joined the Advertising Research Foundation (ARF)’s board of directors for a three-year term.

4/6/2015
Large food and beverage companies are starting to fight back with mixed success against the smaller, more nimble companies that continue to steal market share, according to market analysts.

3/31/2015
Consumer, shopper and retail market intelligence company IRI has announced the appointment of Tim Dummer as its new UK head of grocery and health & beauty.

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