IRI and New Cooperation Supermarket Launch First-of-Its-Kind POS Measurement Service in Rural China
New Collaboration Gives NCS and Its Supplier and Manufacturer Partners Unprecedented Insights to Uncover Growth Opportunities
CHICAGO and AUSTIN, Texas - April 21, 2015 - Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter health care companies, announced today that it has signed a multiyear agreement with New Cooperation Supermarket (NCS), a leading retailer in China, to launch the only point-of-sale (POS) measurement service in rural China.
The IRI and NCS collaboration will initially leverage a sub-segment of NCS’s more than 100,000 supermarket, hypermarket and convenience store outlets across China, bringing NCS and its valued consumer packaged goods (CPG) manufacturer partners the ability to identify tangible and actionable growth opportunities within these untapped areas. NCS focuses on smaller and midsized cities in China that in the past few years have outgrown the largest cities at a 2X pace.
For the first time ever, CPG manufacturers and retailers will be able to leverage POS basket and shopper data on one platform fueled by the IRI Liquid Data™(ILD) technology platform and with IRI’s most advanced front-end visualization platform, Unify. The first release of this solution will be available in mid-2015.
“IRI’s collaboration with NCS brings tangible and actionable growth opportunities by making available unparalleled access and visibility to currently untapped areas,” said Andrew Appel, IRI’s president and chief executive officer. “For CPG manufacturers and retailers eager to accelerate their growth in the world’s second-largest and fastest-growing economy, IRI’s expansion into the Chinese CPG landscape will be a game-changer.”
The agreement with NCS coincides with IRI’s acquisition of DataSea, Inc., a leading marketing research firm in China, merging 20 years of local expertise with IRI’s global capabilities, analytics and advanced data services to revolutionize the Chinese CPG and retail industries.
During the next 12 to 18 months, IRI expects to launch programs with as many as three additional retailers across China that will create access to data and insights in other uncovered markets, including gas, convenience stores and e-commerce. These programs will fulfill IRI’s promise to bring complementary insight solutions and services to CPG marketers with a focus on the fastest-growing regions and channels in the country.