Americans want to be healthier, and they want healthier-for-you products in the self-care aisles to get them there.

IRI, a Chicago-based market research firm that released a study Monday of e-commerce behaviors, says that only 8 percent of U.S. shoppers have used supermarkets’ delivery-buster “click & collect” model, where shoppers place orders online a pick up their groceries a retail location.

Benefits positioning is a key growth driver for food and beverage manufacturers.

US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competition also is heating up from quick and limited service restaurants.

In the wake of a mixed economy, the unknown of a new kind of presidency and a complex retail marketplace, U.S. consumers began 2017 with a lot of change and uncertainty. According to the latest IRI Consumer Connect™ survey, these factors contributed to 2017 getting off to a shaky start with consumers.

The Fung Global Retail & Technology team attended the 13th annual IRI Growth Summit in Nashville, Tennessee.

Starting at 5:25, IRI CEO Andrew Appel discusses the future of marketing and how IRI is helping companies create more personalized and relevant consumer experiences.

Wholesome, convenient extravagance, gluten-free and ethnic breads are forecast to be the biggest drivers of US bakery and snacks NPD in 2017.

IRI announced a strategic collaboration with Experian aimed to help marketers engage and identify customers with more relevant media to drive a better return on advertising spend and improve shopping experiences.

While last year was a lackluster year for U.S. food and beverage retail sales, many of the industry’s top performers in 2016 generated growth.

Market research company IRI has partnered with financial data firm Experian to add more dimension to IRI ProScores, a database of household purchase data that predicts the likelihood of consumers to purchase specific consumer packaged goods brands and categories.

IRI on Monday partnered with Experian on a initiative designed to drive a better return on advertising spend for marketers and improve shopping experiences.

Confectionery and snack companies should up the focus on e-commerce sales in 2017, even though the online channel represents 1% of overall CPG sales volumes, say analysts at IRI and Barkley.

The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores.