News

3/31/2017
Wholesome, convenient extravagance, gluten-free and ethnic breads are forecast to be the biggest drivers of US bakery and snacks NPD in 2017.

3/31/2017
IRI announced a strategic collaboration with Experian aimed to help marketers engage and identify customers with more relevant media to drive a better return on advertising spend and improve shopping experiences.


3/31/2017
While last year was a lackluster year for U.S. food and beverage retail sales, many of the industry’s top performers in 2016 generated growth.

3/31/2017
Market research company IRI has partnered with financial data firm Experian to add more dimension to IRI ProScores, a database of household purchase data that predicts the likelihood of consumers to purchase specific consumer packaged goods brands and categories.


3/31/2017
IRI on Monday partnered with Experian on a initiative designed to drive a better return on advertising spend for marketers and improve shopping experiences.

3/31/2017
Confectionery and snack companies should up the focus on e-commerce sales in 2017, even though the online channel represents 1% of overall CPG sales volumes, say analysts at IRI and Barkley.

3/9/2017
The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

2/15/2017
Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores.



1/11/2017
Bar soap has given way to body wash; frozen juice concentrate is all but forgotten; companies push shoppers to their newest versions




12/12/2016
Fully 40% of U.S. consumers who buy alcoholic beverages haven’t decided what they’re going to purchase when they walk into the store, according to a new study from IRI.

12/12/2016
A new report has highlighted the importance of in-store marketing, claiming that one-fifth of US consumers with a particular alcohol purchase in mind end up buying something else.

12/12/2016
While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.