News
3/9/2017
The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

2/15/2017
Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores.



1/11/2017
Bar soap has given way to body wash; frozen juice concentrate is all but forgotten; companies push shoppers to their newest versions




12/12/2016
Fully 40% of U.S. consumers who buy alcoholic beverages haven’t decided what they’re going to purchase when they walk into the store, according to a new study from IRI.

12/12/2016
A new report has highlighted the importance of in-store marketing, claiming that one-fifth of US consumers with a particular alcohol purchase in mind end up buying something else.

12/12/2016
While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.

12/12/2016
The relocation—the first half of employees begin working from the Merchandise Mart on Dec. 5—is a deliberate extension of Beam Suntory's strategy to double down on the nation's most populous metro areas


11/14/2016
Years after the dot com and housing market crashes pushed consumers in droves to switch from national to store brands to save money, private label sales are starting to sag – forcing retailers to rethink their marketing strategies, according to a new report from IRI. 

11/14/2016
The ‘70s diet food may still be goopy but it has new packaging, new flavors and lots of protein, just like Greek yogurt

11/14/2016
No matter who wins tomorrow’s presidential election, two-thirds of US consumers believe their financial health will deteriorate in 2017 -- a prospect that has many reigning in their holiday dining budgets and looking for deals, according to new research from IRI. 

11/7/2016
Research firm IRI polled more than 2,200 US adults for its latest Consumer Connect survey and found that uncertainty about the presidential election is adding to concerns about personal finances.

11/7/2016
New data from both the National Retail Federation and IRI Worldwide indicate consumers are laying low until the seemingly endless election uproar subsides.

10/5/2016
Andrew Appel spoke at Advertising Week on a measurement panel with senior executives from Facebook, TiVo and Simmons.

10/5/2016
As one of the fastest growing demographics in the U.S., Hispanics have a staggering $1.5 trillion annual spending power to their name.