In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.

Personalization can unlock new levels of growth and shopper loyalty when executed well. When executed poorly, it can impede growth and drive shoppers away, possibly forever.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Consumer packaged goods companies that successfully drive efficiencies can increase margins by 2 to 5 percent, according to a new IRI report.

Innovation and nostalgic consumers are the two main driving forces behind the continued growth seen in the novelty/seasonal candy segment over the past few years.

President and CEO Andrew Appel shares how Information Resources Inc. can help companies grow their businesses and connect with customers.

The average household spends $3,400 on packaged goods, but the average grocery banner only captures as much as 20% of that, according to a recent IRI report.

The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees.

Americans want to be healthier, and they want healthier-for-you products in the self-care aisles to get them there.

IRI, a Chicago-based market research firm that released a study Monday of e-commerce behaviors, says that only 8 percent of U.S. shoppers have used supermarkets’ delivery-buster “click & collect” model, where shoppers place orders online a pick up their groceries a retail location.

Benefits positioning is a key growth driver for food and beverage manufacturers.

US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competition also is heating up from quick and limited service restaurants.

In the wake of a mixed economy, the unknown of a new kind of presidency and a complex retail marketplace, U.S. consumers began 2017 with a lot of change and uncertainty. According to the latest IRI Consumer Connect™ survey, these factors contributed to 2017 getting off to a shaky start with consumers.

The Fung Global Retail & Technology team attended the 13th annual IRI Growth Summit in Nashville, Tennessee.