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How Millennials and Boomers Snack
8/19/2015 8:49:00 AM
Use data to capture new growth in snacks, especially with these two important consumer segments.
Boomers: Key Shoppers in the Refrigerated and Frozen Aisles
5/22/2015 10:04:47 AM
Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. consumers, you don’t want to forget about a still-important shopper group, especially in certain categories – Boomers.
Times & Trends Report Finds Golden Opportunity with Seniors and Boomers
6/26/2014 12:33:18 PM
Today, baby boomers and seniors account for the majority of all CPG expenditures. Over the next 25 years, the population of Americans aged 65 and older will double, and spending by this group will exceed $230 billion in less than a decade. This segment of the population spends heavily on healthcare, and embraces proactive prevention in attempt to minimize the need for disease state management down the road.
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