Finding Growth in the Beverage Industry
1/6/2016 3:03:51 PM
The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.
Times & Trends Report Finds Golden Opportunity with Seniors and Boomers
6/26/2014 12:33:18 PM
Today, baby boomers and seniors account for the majority of all CPG expenditures. Over the next 25 years, the population of Americans aged 65 and older will double, and spending by this group will exceed $230 billion in less than a decade. This segment of the population spends heavily on healthcare, and embraces proactive prevention in attempt to minimize the need for disease state management down the road.
Enhanced Testing Part II: Evaluating Innovation
4/24/2014 12:54:25 PM
Part I of this three part series focused largely on the concept of “measure twice, cut once,” pertaining to the potential success of new products in the CPG market. Market contraction and SKU rationalization stemming from the Great Recession have led to a decrease in overall new product introductions, and the pressure to succeed is immense for items that do launch. Product testing is a key component for success as it mitigates risk and enables retailers and manufacturers to fully assess the market opportunity, then allocate the appropriate investment.