Winning with Hispanic Shoppers
5/18/2016 9:29:45 AM
Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.   
Where, Oh Where are the Pockets of Growth in CPG?
9/4/2015 9:01:26 AM
In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.
The 2020 Shopper and What It Means for CPG Marketers
5/27/2015 1:06:49 PM
The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. market trends driving the changes we’re seeing in CPG and aligning your organizations to take advantage of these changes.
Winning With The Hispanic Consumer Today
8/14/2014 12:23:36 PM
Spending by Hispanic shoppers has increased 207 percent since 2000, and by 2015, the U.S. Hispanic market will be worth $1.5 trillion. During our recent #IRIWebinar, “Winning with the Hispanic Consumer Today,” Latinum Network Vice President Andy Hasselwander and I discussed on what it takes to engage, measure and market to the 53 million Hispanic consumers in the United States.
Enhanced Testing III: In-store and Advertising and Marketing
5/16/2014 12:46:03 PM
The volatile economy has left many consumers in a lurch, and as such, the CPG landscape remains mired in uncertainty. To navigate these murky waters, CPG retailers and manufacturers need sound product testing methods to assess opportunities, determine appropriate expenditures, gauge shoppers’ behaviors and attitudes and mitigate risks.