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Consumer Marketing Mix for Growth in a Mature CPG Category
7/20/2016 9:44:26 AM
Find out what you need to do for more efficient marketing investments and better marketing outcomes.
From Screen to Store: How to Make Online Advertising Drive More In-Store Sales
4/13/2016 9:12:47 AM
Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.
The Rise of Millennials – and What Marketers Should Do
3/9/2016 9:49:26 AM
When was the last time you had the opportunity to look through the lens of a kaleidoscope? 
The Television of Tomorrow and the CPG Marketer
1/20/2016 9:04:13 AM
With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.
Boomers: Key Shoppers in the Refrigerated and Frozen Aisles
5/22/2015 10:04:47 AM
Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. consumers, you don’t want to forget about a still-important shopper group, especially in certain categories – Boomers.
Five Ways Retailers Can Activate Their Customers and Categories
4/7/2015 3:25:57 PM
Let’s face it – competition in the retail space continues to get more fierce. Whether it is a battle over pricing and promotion, online versus offline strategies, or the increasingly complicated shopper journey, major retailers wrestle every day with how to stay a few steps ahead of their competitors while serving up an unmatched customer experience.
How to Excite High-Value Health and Beauty Shoppers
2/2/2015 3:29:01 PM
The vast majority of shoppers make lists before they go shopping to maximize their time and make sure they get what they truly need. Even more compelling is that a quarter of shoppers actually make the extra effort to include specific brands on their lists. Improving shopper targeting is critical for health and beauty manufacturers hoping to make it onto these lists and maximize their marketing spend. But with shoppers already inundated with marketing stimuli, from traditional advertising to mobile and in-store, how can retailers and manufacturers best reach their desired consumers?
Make Your TV Media Buying More Efficient
12/5/2014 3:51:12 PM
Whether advertising budgets are large or small, all CPG marketers (and their agencies) want to be more efficient, improve targeting and maximize reach to the people they want to influence. Digital advertising, with its many targeting techniques, has made it easier for marketers to reach specific consumers while television advertising has long been much more challenging. But, exciting new tracking and measurement tools can help marketers tie TV viewing to actual purchase data.
Leveraging POS Data and Location-Based Targeting for Mobile Advertising Success
6/13/2014 12:34:44 PM
Mobile is not only becoming a prevalent mechanism for media consumption; it is also disrupting the advertising industry. Traditionally, mobile data was subject to cookie tracking, which has long dominated the digital media measurement/targeting ecosystem. Yet, cookie tracking as it is applied to mobile has come under scrutiny and been found wanting.
How Can I Improve My Targeted Marketing?
4/30/2014 12:52:42 PM
As we’ve noted in this space before, polling done in a recent webinar with more than 100 industry executives has been very revealing about their view of their business, current focus and action to address the impact of high value shoppers on their brands or banners. However, the real heart of the matter is: what can brand and retail banner marketers do differently?
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