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New Study: What the Power of People Can Do for Product Sales
10/19/2017 12:05:26 PM
The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.
Seven Steps to a Winning Personalization Strategy
10/17/2017 9:47:20 AM
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
What Your Ads Need for Better Performance
10/26/2016 8:41:36 AM
Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.
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