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Marketers: Avoid These Four Pitfalls in Personalization
11/15/2017 9:38:26 AM
Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.
New Study: What the Power of People Can Do for Product Sales
10/19/2017 12:05:26 PM
The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.
What Your Ads Need for Better Performance
10/26/2016 8:41:36 AM
Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.
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