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IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising
12/15/2016 9:35:14 AM
IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home care aisles.
Grocery Prices Plummeting…Your Next Move?
11/1/2016 12:49:34 PM
If you are a CPG manufacturer, what’s your next move during this tumultuous time? 
New Product Launches: Why the Second Year is More Important
6/10/2015 8:21:05 AM
Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many brands don’t actually hit their stride until the second year.
Five Ways Retailers Can Activate Their Customers and Categories
4/7/2015 3:25:57 PM
Let’s face it – competition in the retail space continues to get more fierce. Whether it is a battle over pricing and promotion, online versus offline strategies, or the increasingly complicated shopper journey, major retailers wrestle every day with how to stay a few steps ahead of their competitors while serving up an unmatched customer experience.
How to Excite High-Value Health and Beauty Shoppers
2/2/2015 3:29:01 PM
The vast majority of shoppers make lists before they go shopping to maximize their time and make sure they get what they truly need. Even more compelling is that a quarter of shoppers actually make the extra effort to include specific brands on their lists. Improving shopper targeting is critical for health and beauty manufacturers hoping to make it onto these lists and maximize their marketing spend. But with shoppers already inundated with marketing stimuli, from traditional advertising to mobile and in-store, how can retailers and manufacturers best reach their desired consumers?
Marketers Positioned to Unwrap Higher Sales this Holiday Season
10/17/2014 12:05:58 PM
With the 2014 holiday season drawing near, marketers should have a lot to feel good about, according to IRI’s Q3 2014 MarketPulse™ survey. Consumer confidence is on an upward trajectory, and shoppers say they’re planning to spend a bit more during this holiday season. The National Retail Federation predicts retail sales will be up by 4.1 percent this November and December, with overall 2014 holiday sales projected at $616.9 billion—an increase of more than 3.1 percent over 2013.
Spirited Analytics
4/22/2014 12:55:53 PM
The great English poet and romantic Lord Byron, usually the composer of flamboyant verse and intricate alliteration, when faced with the eternal question that comes before us all, chose to answer it with analytic simplicity: “What’s drinking? A mere pause from thinking!” It is with such a noble principle that I choose to explain my frequenting of the local public houses. I am an analyst after all, and I never truly stop analyzing.
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