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Seven Steps to a Winning Personalization Strategy
10/17/2017 9:47:20 AM
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
Unlocking Value and Growth Through Superior Acquisition Strategy and Demand Due Diligence
5/18/2017 12:32:49 PM
De-risk acquisition decisions by understanding the potential target from a granular and strategic perspective.
What the World Series Champions and CPG Marketers Have in Common
11/7/2016 1:03:41 PM
With the explosion of data, MLB professionals regularly use analytical models to analyze and understand the performance of a particular baseball player, just like CPG marketers do for households and shoppers.
Integrated Mobile and Location Data Offers a Big Payoff for Marketers
8/12/2016 8:50:17 AM
Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data. 
The Case for Measuring GMO and Other CPG Social Media Conversations
6/1/2016 10:23:17 AM
Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers. 
The Television of Tomorrow and the CPG Marketer
1/20/2016 9:04:13 AM
With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.
IRI Summit Day Two: New Acquisitions, Partnerships, Products and Services
4/22/2015 3:06:19 PM
Yesterday was the first full day of IRI’s 2015 Summit and to our delight this year’s attendance is the highest in IRI’s history, with more than 1,500 participants including consumer packaged goods (CPG) retailers, manufacturers and marketers.
Optimizing Your Product Assortment: Design for Growth
12/16/2014 3:42:51 PM
Trends in the marketplace – busier-than-ever shoppers, localized competition, and the impact of digital – are making the retail environment more complex. Deciding which products to have in-store and online continues to be a universal challenge for both manufacturers and retailers. Manufacturers know that product availability is the key to product selection, while retailers are trying to hone their offerings to maximize baskets and sales. Both are motivated to understand what shoppers want and to make it available in the right locations.
PepsiCo, Walmart and McKinsey Discuss Innovation in Retail and Consumer Shopping Habits, and Big Data Analytics
12/12/2014 3:45:30 PM
While innovation is crucial for any company that wants long-term growth, it’s become increasingly difficult to anticipate and meet shopper needs through new product introductions. A massive 80 to 90 percent of new product introductions fail to meet their goals. This means that marketers must constantly update their understanding of what customers want and need in order to be part of the sliver of new products that do well.
Pricing Strategy Moves Front and Center to Drive Sustainable Growth
12/9/2014 3:49:44 PM
Harnessing the potential of big data in every aspect of a company’s operations is a highly attractive goal, but it’s one that can be difficult to achieve. IRI and Columbia Business School’s Center for Pricing and Revenue Management recently held their second annual education program on “Pricing Analytics” to discuss how leveraging big data to develop improved pricing strategies can create huge opportunities for organizations in any industry.
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