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Prevention, Personalization and Pizzazz Characterize New Product Pacesetters
5/24/2017 9:49:47 AM
Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ (NPP) report.
The Rise of Food Transparency
6/8/2016 11:33:49 AM
Food transparency is a growing trend: consumers want to know where food comes from.
How to Lead Growth in CPG
5/25/2016 1:31:20 PM
Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics
Boomers: Key Shoppers in the Refrigerated and Frozen Aisles
5/22/2015 10:04:47 AM
Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. consumers, you don’t want to forget about a still-important shopper group, especially in certain categories – Boomers.
Marketers Positioned to Unwrap Higher Sales this Holiday Season
10/17/2014 12:05:58 PM
With the 2014 holiday season drawing near, marketers should have a lot to feel good about, according to IRI’s Q3 2014 MarketPulse™ survey. Consumer confidence is on an upward trajectory, and shoppers say they’re planning to spend a bit more during this holiday season. The National Retail Federation predicts retail sales will be up by 4.1 percent this November and December, with overall 2014 holiday sales projected at $616.9 billion—an increase of more than 3.1 percent over 2013.
Shedding Light on Digital Campaigns In Progress
5/21/2014 12:43:12 PM
The click is dead. While it was an important measure in the earliest days of the commercial Web, it has become meaningless, if not a negatively correlated data point. During the past year we’ve had multiple opportunities to present on the subject of how online ads are moving sales in store. Core to these presentations is work we’ve done with several of our advertising technology partners using panel measures to course correct campaigns.
Food and Beverage Price Inflation: Spotting Emerging Trends
4/18/2014 12:57:19 PM
Today’s CPG retailers and manufacturers have several variables to contend with in order to drive sales and meet company goals. As retailers, manufacturers and consumers do not exist in a vacuum, maintaining and gaining market share relies on implementing mechanisms to account for circumstances beyond the control of the various parties involved.
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