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Four Macro Trends Snack Food Manufacturers and Retailers Can’t Ignore
9/27/2017 1:43:59 PM
While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.
Bring Successful CPG Innovation Within Reach
7/13/2017 9:12:58 AM
According to IRI’s latest New Product Pacesetter report, 90 percent of top new brands earn less than $40 million in their first year. 
Prevention, Personalization and Pizzazz Characterize New Product Pacesetters
5/24/2017 9:49:47 AM
Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ (NPP) report.
The Cleanest Path to Growth for Home Care Brands
11/23/2015 11:50:25 AM
The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year. 
A Quick and Easy Route to Global Market Data and Insights
11/18/2015 12:13:32 PM
Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.
How Millennials and Boomers Snack
8/19/2015 8:49:00 AM
Use data to capture new growth in snacks, especially with these two important consumer segments.
New Product Launches: Why the Second Year is More Important
6/10/2015 8:21:05 AM
Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many brands don’t actually hit their stride until the second year.
Eight Ways to Put Your New Product on the Path to Growth
5/9/2015 12:34:37 AM
Product innovation is the lifeblood of most CPG manufacturers. Even though consumers typically rely on a limited number of “go to” food and household staples, they’re open to new products that will make their lives easier, simpler and more rewarding. In fact, according to IRI’s 2015 New Product survey, one in five shoppers enthusiastically embrace new products.
PepsiCo, Walmart and McKinsey Discuss Innovation in Retail and Consumer Shopping Habits, and Big Data Analytics
12/12/2014 3:45:30 PM
While innovation is crucial for any company that wants long-term growth, it’s become increasingly difficult to anticipate and meet shopper needs through new product introductions. A massive 80 to 90 percent of new product introductions fail to meet their goals. This means that marketers must constantly update their understanding of what customers want and need in order to be part of the sliver of new products that do well.
How to Grow in a Flat Category: Household Cleaning Products
12/10/2014 3:48:26 PM
As the U.S. economic recovery continues, shopper behavior is mixed: some shoppers have continued their frugal ways while others have begun spending again. The $23.3 billion home cleaning business has faced several years of challenges as a result of consumers’ ongoing efforts to shop more efficiently, including a 0.9 percent decrease in sales over the past year. Though the category is flat, IRI’s National Consumer Panel data shows that 99.6 percent of households purchase home cleaning products. On average, a single buyer completes 28 shopper trips and spends $231 per year on cleaning products. Despite stagnant sales, the home cleaning products industry contains numerous significant pockets for growth, particularly within private label and branded innovation.
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