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Seven Steps to a Winning Personalization Strategy
10/17/2017 9:47:20 AM
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
Leveraging Better-for-You Meat Transparency Claims
7/28/2017 4:40:31 AM
Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total overall sales. Manufacturers and retailers need to stay ahead of this trend to meet the needs of this changing consumer landscape and realize outsized sales growth.
Get More From Your TV Ads With Personalized Targeting
6/28/2017 3:42:28 AM
I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-demand rather than live television. I caught myself and then realized what was happening. There was, unfortunately, no real ad targeting happening with the delivery of this particular television ad.
Prevention, Personalization and Pizzazz Characterize New Product Pacesetters
5/24/2017 9:49:47 AM
Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ (NPP) report.
Harnessing the Power of Self-Care to Drive Sustainable Growth
5/4/2017 9:08:59 AM
Self-care consumer behaviors are growing and transcending multiple categories and industries.
Integrated Mobile and Location Data Offers a Big Payoff for Marketers
8/12/2016 8:50:17 AM
Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data. 
Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies
7/14/2016 9:13:13 AM
What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase? 
Winning the Consumer Personalization Revolution
6/28/2016 4:03:43 PM
Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.
Why TV Advertising Still Matters
6/15/2016 9:05:30 AM
Over the past few years, many marketers have declared the end of television advertising. 
Addressable Television Advertising: Don’t forget about CPG
11/3/2014 4:01:26 PM
When I talk to people about the future of television, I always use digital as an example. When you surf the web, you see different ads than someone else who is visiting the same website. TV is based on a completely different advertising model, with all viewers seeing the same commercials during a TV program. While people in New York City see different local TV ads than those in Atlanta or Akron, everyone in the same market sees the same commercial at the same time.
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