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Leveraging Better-for-You Meat Transparency Claims
7/28/2017 4:40:31 AM
Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total overall sales. Manufacturers and retailers need to stay ahead of this trend to meet the needs of this changing consumer landscape and realize outsized sales growth.
Maximize Your Growth With Value-Added Meat
7/1/2015 10:40:31 AM
Value-Added Meat (that is, fresh meat items in the service meat case or overwrapped meat case that have at least one step of further preparation) has been growing steadily in recent years. These meat products grew a hearty eight percent in 2014 and are now a $4 billion category in the $48 billion total Fresh Meat market. And, Value-Added Meat is outpacing all other Fresh Meat growth (+5.6 percent in 2014) as well as Perishables and Food & Beverage. In fact, in 2014 Value-Added Meat represented an impressive 11% of total Fresh Meat growth.
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