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Leveraging Better-for-You Meat Transparency Claims
7/28/2017 4:40:31 AM
Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total overall sales. Manufacturers and retailers need to stay ahead of this trend to meet the needs of this changing consumer landscape and realize outsized sales growth.
A Closer Look at Discount Supermarkets
5/5/2016 8:51:37 AM
Leading global discount supermarkets have begun investing in the U.S. and extending their footprint. Shoppers are attracted by their low prices and good quality assortment. This can be a challenge for more traditional supermarkets that want to keep their shoppers from switching to discount retailers.
Is It Time to Reassess Your Product Assortment Decisions?
7/28/2015 12:54:40 PM
Is it time to reassess your product assortment decisions?
Boomers: Key Shoppers in the Refrigerated and Frozen Aisles
5/22/2015 10:04:47 AM
Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. consumers, you don’t want to forget about a still-important shopper group, especially in certain categories – Boomers.
Optimizing Your Product Assortment: Design for Growth
12/16/2014 3:42:51 PM
Trends in the marketplace – busier-than-ever shoppers, localized competition, and the impact of digital – are making the retail environment more complex. Deciding which products to have in-store and online continues to be a universal challenge for both manufacturers and retailers. Manufacturers know that product availability is the key to product selection, while retailers are trying to hone their offerings to maximize baskets and sales. Both are motivated to understand what shoppers want and to make it available in the right locations.
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