Get the Complete Picture Through Cross-Channel Measurement
8/9/2017 9:03:39 AM
It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.
From Screen to Store: How to Make Online Advertising Drive More In-Store Sales
4/13/2016 9:12:47 AM
Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.
Make Your TV Media Buying More Efficient
12/5/2014 3:51:12 PM
Whether advertising budgets are large or small, all CPG marketers (and their agencies) want to be more efficient, improve targeting and maximize reach to the people they want to influence. Digital advertising, with its many targeting techniques, has made it easier for marketers to reach specific consumers while television advertising has long been much more challenging. But, exciting new tracking and measurement tools can help marketers tie TV viewing to actual purchase data.
Native Advertising Boosts CPG Brand Performance
7/29/2014 12:26:48 PM
Creating advertising that resembles news and other editorial content is not new. The concept has been around for years in the form of advertorials and “special advertising sections” laid out to look like regular content. What’s newer is applying the concept into a user’s online experience. As digital advertising continues to take off, native advertising will as well. eMarketer notes that native ad spending is expected to double from $2.4 billion to $5 billion between 2013 and 2017, as compared to display advertising, which is projected to grow at half that rate.
Copy Testing: A Powerful Diagnostic to Inform Marketing Mix Results
5/30/2014 12:41:42 PM
Do you remember the Pepsi challenge? The Pepsi Challenge was a marketing promotion campaign started by Pepsi in 1975 that pitted Pepsi and Coke against each other. In a blinded taste test, consumers were asked to pick the cola that tasted the best. The real glory came when the loyal Coke drinker picked Pepsi. No one was more surprised than the loyal Coke drinker who would now change her ways and drink Pepsi forever more.