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New Study: What the Power of People Can Do for Product Sales
10/19/2017 12:05:26 PM
The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.
Get the Complete Picture Through Cross-Channel Measurement
8/9/2017 9:03:39 AM
It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.
Get More From Your TV Ads With Personalized Targeting
6/28/2017 3:42:28 AM
I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-demand rather than live television. I caught myself and then realized what was happening. There was, unfortunately, no real ad targeting happening with the delivery of this particular television ad.
IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising
12/15/2016 9:35:14 AM
IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home care aisles.
What Your Ads Need for Better Performance
10/26/2016 8:41:36 AM
Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.
Connecting with Consumers in the Perimeter Aisle and Beyond
10/19/2016 8:40:47 AM
During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.
"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods
8/26/2016 8:48:00 AM
Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns. 
Why TV Advertising Still Matters
6/15/2016 9:05:30 AM
Over the past few years, many marketers have declared the end of television advertising. 
The Case for Measuring GMO and Other CPG Social Media Conversations
6/1/2016 10:23:17 AM
Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers. 
The Rise of Millennials – and What Marketers Should Do
3/9/2016 9:49:26 AM
When was the last time you had the opportunity to look through the lens of a kaleidoscope? 
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