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Get the Complete Picture Through Cross-Channel Measurement
8/9/2017 9:03:39 AM
It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.
Prioritizing CPG E-Commerce Strategies to Win Big
5/10/2017 11:39:18 AM
E-commerce is more than just a channel – it is leading the way for growth in CPG.
Connecting with Consumers in the Perimeter Aisle and Beyond
10/19/2016 8:40:47 AM
During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.
Winning by an Eyelash: The Impact of Digital on the Path to Beauty Purchase
9/1/2016 9:15:11 AM
Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.
"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods
8/26/2016 8:48:00 AM
Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns. 
Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies
7/14/2016 9:13:13 AM
What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase? 
Why TV Advertising Still Matters
6/15/2016 9:05:30 AM
Over the past few years, many marketers have declared the end of television advertising. 
Winning with Hispanic Shoppers
5/18/2016 9:29:45 AM
Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.   
Identify Consumers and Stores for an Effective Click & Collect Strategy
4/20/2016 12:31:16 PM
Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips. 
The Rise of Millennials – and What Marketers Should Do
3/9/2016 9:49:26 AM
When was the last time you had the opportunity to look through the lens of a kaleidoscope? 
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