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Customizing Products and Experiences to the New CPG Consumer
1/24/2018 9:36:38 AM
When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?
Connecting Consumers, Retailers and Brands Across the Path to Purchase
1/16/2018 12:02:10 PM
While digital and e-commerce have forever altered the consumer path to purchase – and it continues to evolve – CPG brands and retailers have new opportunities to uncover growth.
Get the Complete Picture Through Cross-Channel Measurement
8/9/2017 9:03:39 AM
It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.
Prioritizing CPG E-Commerce Strategies to Win Big
5/10/2017 11:39:18 AM
E-commerce is more than just a channel – it is leading the way for growth in CPG.
Connecting with Consumers in the Perimeter Aisle and Beyond
10/19/2016 8:40:47 AM
During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.
Winning by an Eyelash: The Impact of Digital on the Path to Beauty Purchase
9/1/2016 9:15:11 AM
Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.
"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods
8/26/2016 8:48:00 AM
Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns. 
Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies
7/14/2016 9:13:13 AM
What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase? 
Why TV Advertising Still Matters
6/15/2016 9:05:30 AM
Over the past few years, many marketers have declared the end of television advertising. 
Winning with Hispanic Shoppers
5/18/2016 9:29:45 AM
Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.   
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