Improve Your Programmatic Ad Buying Strategies
9/23/2015 8:47:50 AM
Technology is doing a pretty good job of helping marketers maximize their media investments while also vigilantly protecting their brands. Programmatic buying, also known as automated digital ad buying, in particular, is making ad buying more efficient and effective.
Where, Oh Where are the Pockets of Growth in CPG?
9/4/2015 9:01:26 AM
In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.