The Cleanest Path to Growth for Home Care Brands
11/23/2015 11:50:25 AM
The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year.
A Quick and Easy Route to Global Market Data and Insights
11/18/2015 12:13:32 PM
Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.
Intelligent Activation Drives TV ROI: Lessons Across Categories and Brands
11/4/2015 10:15:13 AM
Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) advertisers, historically media has been purchased by demographics such as gender, age and family composition.