Addressable Television Advertising: Don’t forget about CPG
11/3/2014 4:01:26 PM
When I talk to people about the future of television, I always use digital as an example. When you surf the web, you see different ads than someone else who is visiting the same website. TV is based on a completely different advertising model, with all viewers seeing the same commercials during a TV program. While people in New York City see different local TV ads than those in Atlanta or Akron, everyone in the same market sees the same commercial at the same time.