The 2020 Shopper and What It Means for CPG Marketers
5/27/2015 1:06:49 PM
The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. market trends driving the changes we’re seeing in CPG and aligning your organizations to take advantage of these changes.
Boomers: Key Shoppers in the Refrigerated and Frozen Aisles
5/22/2015 10:04:47 AM
Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. consumers, you don’t want to forget about a still-important shopper group, especially in certain categories – Boomers.
Eight Ways to Put Your New Product on the Path to Growth
5/9/2015 12:34:37 AM
Product innovation is the lifeblood of most CPG manufacturers. Even though consumers typically rely on a limited number of “go to” food and household staples, they’re open to new products that will make their lives easier, simpler and more rewarding. In fact, according to IRI’s 2015 New Product survey, one in five shoppers enthusiastically embrace new products.