How to Win in Online Grocery
6/24/2015 9:07:42 AM
When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.
New Product Launches: Why the Second Year is More Important
6/10/2015 8:21:05 AM
Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many brands don’t actually hit their stride until the second year.
Millennials More Financially Optimistic, But Still Seeking Deals
6/3/2015 8:34:14 AM
According to IRI’s latest MarketPulse survey, which provides a quarterly snapshot of shoppers’ behaviors and attitudes, consumers are feeling more optimistic about their personal financial situations and future. In the most recent quarter, millennials, in particular, are feeling more financially confident and optimistic.