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Blog > June 2014
Times & Trends Report Finds Golden Opportunity with Seniors and Boomers
6/26/2014 12:33:18 PM
Today, baby boomers and seniors account for the majority of all CPG expenditures. Over the next 25 years, the population of Americans aged 65 and older will double, and spending by this group will exceed $230 billion in less than a decade. This segment of the population spends heavily on healthcare, and embraces proactive prevention in attempt to minimize the need for disease state management down the road.
Leveraging POS Data and Location-Based Targeting for Mobile Advertising Success
6/13/2014 12:34:44 PM
Mobile is not only becoming a prevalent mechanism for media consumption; it is also disrupting the advertising industry. Traditionally, mobile data was subject to cookie tracking, which has long dominated the digital media measurement/targeting ecosystem. Yet, cookie tracking as it is applied to mobile has come under scrutiny and been found wanting.
Are you marketing your market research?
6/4/2014 12:36:11 PM
Your market research is not reaching its full organizational and business potential.