Native Advertising Boosts CPG Brand Performance
7/29/2014 12:26:48 PM
Creating advertising that resembles news and other editorial content is not new. The concept has been around for years in the form of advertorials and “special advertising sections” laid out to look like regular content. What’s newer is applying the concept into a user’s online experience. As digital advertising continues to take off, native advertising will as well. eMarketer notes that native ad spending is expected to double from $2.4 billion to $5 billion between 2013 and 2017, as compared to display advertising, which is projected to grow at half that rate.
The Sweet Smell of Success: Why and How Americans Are Purchasing Air Care Products
7/1/2014 12:31:59 PM
Do you remember that sensation of walking into a childhood friend’s home and being greeted with a waft of a familiar scent that was somehow unique to that particular household? It’s as though every friend’s house had its own distinct smell with its own memories, and no matter how many years pass, each time you smell that familiar scent you are transported back in time. There’s no doubt, the sense of smell has a huge effect on the human experience.