Winning With The Hispanic Consumer Today
8/14/2014 12:23:36 PM
Spending by Hispanic shoppers has increased 207 percent since 2000, and by 2015, the U.S. Hispanic market will be worth $1.5 trillion. During our recent #IRIWebinar, “Winning with the Hispanic Consumer Today,” Latinum Network Vice President Andy Hasselwander and I discussed on what it takes to engage, measure and market to the 53 million Hispanic consumers in the United States.
Q2 MarketPulse™ Results: Cautious Optimism and Calculated Splurges
8/4/2014 12:24:56 PM
Just as the economy has been slow to recover, consumers have been slow to loosen their purse strings. Though consumer confidence rose drastically in Q1 2014, IRI’s Q2 MarketPulse study found consumer confidence leveling off, with 46 percent of consumers stating they feel the “same” about their current financial situation as they did the previous quarter. Sixteen percent of consumers indicated they feel “a little better,” while 22 percent feel “a little worse,” and 13 percent feel a “lot worse.”