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How the Holistic Health Trend Will Influence the Fresh Food Category
12/7/2017 9:09:57 AM
Holistic health is the new consumer-based definition of health and wellness, and it requires companies to take a 360-degree view of all consumer activities that revolve around health. 
Marketers: Avoid These Four Pitfalls in Personalization
11/15/2017 9:38:26 AM
Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.
New Study: What the Power of People Can Do for Product Sales
10/19/2017 12:05:26 PM
The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.
Seven Steps to a Winning Personalization Strategy
10/17/2017 9:47:20 AM
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
Four Macro Trends Snack Food Manufacturers and Retailers Can’t Ignore
9/27/2017 1:43:59 PM
While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.
Get the Complete Picture Through Cross-Channel Measurement
8/9/2017 9:03:39 AM
It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.
Leveraging Better-for-You Meat Transparency Claims
7/28/2017 4:40:31 AM
Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total overall sales. Manufacturers and retailers need to stay ahead of this trend to meet the needs of this changing consumer landscape and realize outsized sales growth.
The Rise of Subscription Meal Kits: New Opportunities for CPG Manufacturers and Retailers
7/19/2017 9:12:23 AM
With major CPG manufacturers like Nestle and Unilever now investing in meal kit startups, and Blue Apron’s IPO bringing the company to a valuation of nearly $2 billion, meal kit subscriptions are becoming a more visible option.
Bring Successful CPG Innovation Within Reach
7/13/2017 9:12:58 AM
According to IRI’s latest New Product Pacesetter report, 90 percent of top new brands earn less than $40 million in their first year. 
Get More From Your TV Ads With Personalized Targeting
6/28/2017 3:42:28 AM
I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-demand rather than live television. I caught myself and then realized what was happening. There was, unfortunately, no real ad targeting happening with the delivery of this particular television ad.
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