BLOG
Get the Complete Picture Through Cross-Channel Measurement
8/9/2017 9:03:39 AM
It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.
Leveraging Better-for-You Meat Transparency Claims
7/28/2017 4:40:31 AM
Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total overall sales. Manufacturers and retailers need to stay ahead of this trend to meet the needs of this changing consumer landscape and realize outsized sales growth.
The Rise of Subscription Meal Kits: New Opportunities for CPG Manufacturers and Retailers
7/19/2017 9:12:23 AM
With major CPG manufacturers like Nestle and Unilever now investing in meal kit startups, and Blue Apron’s IPO bringing the company to a valuation of nearly $2 billion, meal kit subscriptions are becoming a more visible option.
Bring Successful CPG Innovation Within Reach
7/13/2017 9:12:58 AM
According to IRI’s latest New Product Pacesetter report, 90 percent of top new brands earn less than $40 million in their first year. 
Get More From Your TV Ads With Personalized Targeting
6/28/2017 3:42:28 AM
I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-demand rather than live television. I caught myself and then realized what was happening. There was, unfortunately, no real ad targeting happening with the delivery of this particular television ad.
Prevention, Personalization and Pizzazz Characterize New Product Pacesetters
5/24/2017 9:49:47 AM
Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ (NPP) report.
Unlocking Value and Growth Through Superior Acquisition Strategy and Demand Due Diligence
5/18/2017 12:32:49 PM
De-risk acquisition decisions by understanding the potential target from a granular and strategic perspective.
Prioritizing CPG E-Commerce Strategies to Win Big
5/10/2017 11:39:18 AM
E-commerce is more than just a channel – it is leading the way for growth in CPG.
Harnessing the Power of Self-Care to Drive Sustainable Growth
5/4/2017 9:08:59 AM
Self-care consumer behaviors are growing and transcending multiple categories and industries.
IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising
12/15/2016 9:35:14 AM
IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home care aisles.