Subject Matter Expert
Sally Lyons Wyatt

Executive Vice President and Practice Leader, Client Insights, IRI

Focus and Expertise:

  • Food and Beverage Insights
  • Evolution of Snack Industry Trends
  • Consumer and Shopper Insights
  • Client Strategy and Marketing Solutions
About Sally Lyons Wyatt

Sally Lyons Wyatt has more than 25 years of industry experience and is a recognized thought leader on shopping and consumption trends. She is a frequent speaker at industry conferences and has a particular expertise in the evolution of meal trends as well as snacking.

As an executive and practice leader for IRI’s Client Insights division, Lyons Wyatt is responsible for driving integrated initiatives as well as measuring their success within the practice areas of consumer strategy, consumer/customer insights and consumer relationship management (both traditional and online). She has held a number of key roles during her 15-year career with IRI, including the overall management and development of global account teams that provide service to Fortune 500 companies, including PepsiCo and Campbell’s.

Hot Topics
  • Consumer Eating and Drinking Evolution – Over the past 10 years, the CPG industry has seen substantial changes in not only what consumers are eating and drinking, but also when and where. The CPG industry needs to understand this evolution and future implications in order to win their “fair share of stomach.”
  • Understanding Snack Consumer and Shopper Insights – There is a delicate balance between consumers’ overall quest for healthier living and the need for enjoyment. Manufacturers must understand where consumers are willing to indulge and focus on developing products that don’t completely derail dietary-improvement efforts.
  • Creating Targeted Marketing Programs – It is important to use messages that engage consumers early and often to drive purchase behavior even in a more financially conservative marketplace.
  • Delivering Top- and Bottom-Line Growth – Winning share of spending and shopper loyalty depends on finding the right price. It is paramount to driving category growth, capturing share of snack spending and retaining and building customer loyalty.
Thought Leadership

Speaking

  • Sweets & Snacks Expo, The State of the Snack Industry 2016, May 2016
  • American Logistics Association, 2016 Commissary Roundtable, How America Eats: What Impacts the Choices, April 2016
  • BakingTech 2016, The Consumer Playbook:Consumer Eating Trends Driving Industry and Bakery Growth, February 2016
  • FMI Midwinter Executive Conference, Top Trends in Fresh, January 2016
  • Sosland Publishing’s Annual Purchasing Seminar, How America Eats: Consumer Eating Trends, June 2015
  • Experimental Biology 2015, The State of Snacking: Insights into Behaviors, Trends and Opportunities, March 2015
  • SNAXPO, State of the Snack Food Industry, March 2014

Writing

Videos and Webinars

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