Subject Matter Expert
Dan Wandel

Senior Vice President, Beverage Alcohol Market Insights Group, IRI

Focus and Expertise:

  • Beverage Alcohol Industry Insights
  • Craft Beer Industry
  • Evaluating Sales and Marketing Strategies
  • POS and Consumer Insights Data Analysis, Insights and Solutions
  • Category Management, Sales and Marketing Groups
About Dan Wandel

Dan manages IRI’s Beverage Alcohol Market Insights team, which includes more than 100 beer, wine and spirits brands. During his 21-year career at IRI, he has worked exclusively with beverage alcohol brands and is an original founder of IRI’s Beverage Alcohol Market Insights vertical team. 

Dan is a recognized authority within the beer industry and provides insights and analysis on trends, such as the continued growth of the craft beer segments and consumption patterns among different shopper groups.

He is frequently cited in industry and national publications, including CNBC, the Chicago Tribune and Brewbound, and is a regular speaker at industry events such as the Brewers Association Power Hour and the Beverage Industry’s Craft Beer Webinar.

Hot Topics
  • Beer Category Sales Analysis and Insights – Fact-based sales data analysis can uncover new patterns in shopper behavior in the beer category, creating new opportunities for growth. 
  • Data-Driven Innovation – Beverage alcohol manufacturers and retailers have a strong opportunity to generate new growth by better understanding preferences of discrete shopper groups, such as micro-segments within Hispanic and female shoppers.
  • Differentiated Offerings – In general, consumers — and millennials, in particular — are seeking new flavors and reaching for premium beverages and healthy alternatives. Increased competition within the beverage category requires brands to create innovative alternatives.
Thought Leadership


  • Beverage Industry’s Craft Beer Webinar, A Competitive Landscape: How Craft Beer Looks to Continue Its Growth, June 2016
  • Brewers Association Power Hour, 2015 Beer Category and Craft Segment Review, March 2016
  • Brewers Association Power Hour, U.S. Craft Beer Market Review, March 2015
  • Brewers Association Power Hour, 2015 Craft Brewing and Mid-Year Category Sales Review, September 2015

Video and Webinars