Subject Matter Experts

Principal, Media Center of Excellence, IRI

Focus and Expertise:

  • Consumer and Shopper Insights
  • Digital Media Solutions
  • Return on Marketing Investment
  • Experimental Marketing Strategy Design

Senior Vice President and Principal, Media Center of Excellence, IRI

Focus and Expertise

  • Digital Marketing Strategy and Analytics
  • Marketing and Growth Analytics: Marketing Effectiveness, Shopper Marketing, Price and Trade
  • CRM Analytics and Campaign Management
  • Marketing Strategy and Brand Management

Principal and Team Leader, Strategic Analytics, IRI

Focus and Expertise

  • Development of Insights for Pricing, Marketing and Retail Productivity
  • Analytics Software Implementation and Support
  • Operations, Quality Management, Six Sigma, Lean
  • Multicultural Analytics
  • Business Transformation
  • Analytics Outsourcing

President, Strategic Analytics, IRI

Focus and Expertise

  • Strategic Pricing, Trade Strategy and Revenue Growth
  • CPG and Retail Growth Strategies
  • In-store Execution, Assortment
  • Marketing Spend Effectiveness
  • Predictive and Prescriptive Analytics
Senior Vice President and Principal, Survey Solutions, IRI

Focus and Expertise

  • Consumer and Shopper Insights
  • Consumer/Shopper Segmentation and Targeting
  • Specialized Survey Development and Analysis

President, IRI Media Center of Excellence 

Focus and Expertise:

  • Digital Expertise: E-commerce, Display Advertising, Video,
    SEM, SEO, Email, Mobile and Social
  • Direct Response Marketing: Retail, Online, Direct Mail,
    Telemarketing
  • Analytics: Statistical Testing, NPV Modeling, Segmentation,
    Mix Modeling

Principal and Practice Leader, Strategic Analytics, IRI

Focus and Expertise

  • Marketing Effectiveness and Productivity Measurement
  • Product and Brand Strategy
  • Consumer Segmentation
  • Digital Analytics

Senior Vice President and Practice Leader, IRI Strategic Analytics

Focus and Expertise

  • Pricing Strategy for Manufacturers and Retailers
  • Trade Promotion Effectiveness
  • Business and Marketing Strategy
  • New Product Development
  • Channel Management

Partner and Practice Leader, Growth Consulting, Strategic Analytics, IRI

Focus and Expertise:

  • Mergers and Acquisitions Strategy
  • Demand Due Diligence
  • Category Growth Prioritization
  • Omnichannel Strategy

President, Consumer and Shopper Marketing, Core Content and Insight Services, IRI

Focus and Expertise:

  • Consumer and Shopper Insights
  • Consumer/Shopper Segmentation and Targeting
  • Digital Media Solutions
  • Test Marketing Solutions

Vice President, Thought Leadership, IRI

Focus and Expertise:

  • Consumer Packaged Goods and Retail Analytics
  • Consumer and Shopper Insights
  • Marketing and Brand Management
  • Growth and Innovation Strategy
  • Channel Dynamics

Senior Vice President, Beverage Alcohol Market Insights Group

Focus and Expertise:

  • Beverage Alcohol Industry Insights
  • Craft Beer Industry
  • Evaluating Sales and Marketing Strategies
  • POS and Consumer Insights Data Analysis, Insights and Solutions
  • Category Management, Sales and Marketing Groups

Executive and General Manager, Client Insights

Focus and Expertise:

  • Evolution of Snack Industry Trends
  • Consumer & Shopper Insights
  • Client Strategy & Marketing Solutions

Principal, Survey Solutions

Focus and Expertise

  • Consumer & Shopper Insights
  • Consumer/Shopper Segmentation & Targeting
  • Specialized Survey Development and Analysis
  • Shopper Marketing & Activation
  • CPG, Retail, Food Service, QSR (Quick Serve Restaurants)