Subject Matter Experts

Principal, Media Center of Excellence, IRI

Focus and Expertise:

  • Consumer and Shopper Insights
  • Digital Media Solutions
  • Return on Marketing Investment
  • Experimental Marketing Strategy Design

Senior Vice President and Principal, Media Center of Excellence, IRI

 

Focus and Expertise

  • Digital Marketing Strategy and Analytics
  • Marketing and Growth Analytics: Marketing Effectiveness, Shopper Marketing, Price and Trade
  • CRM Analytics and Campaign Management
  • Marketing Strategy and Brand Management

President, Strategic Analytics, IRI


Focus and Expertise

  • Strategic Pricing, Trade Strategy and Revenue Growth
  • CPG and Retail Growth Strategies
  • In-store Execution, Assortment
  • Marketing Spend Effectiveness
  • Predictive and Prescriptive Analytics
Senior Vice President and Principal, Survey Solutions, IRI


Focus and Expertise

  • Consumer and Shopper Insights
  • Consumer/Shopper Segmentation and Targeting
  • Specialized Survey Development and Analysis
Executive Vice President, Retailer Consumer Data Cloud, IRI


Focus and Expertise

  • Strategic Consumer Insight Solutions
  • Big Data Analytics Platforms and Data Structures
  • Retailer and Shopper Solutions
  • Data Management, Cloud and Software Solutions
Principal, Media Center of Excellence, IRI


Focus and Expertise

  • Product Development
  • Media Measurement
  • Cross-Platform Measurement
  • Product Management
  • Digital Campaign Measurement and Targeting

Executive Vice President, Consumer and Shopper Marketing, IRI

Focus and Expertise:

  • New Product Innovation
  • Consumer and Shopper Insights
  • The Art of Storytelling Presentations
  • Cross-channel Shopping Trends

Senior Vice President and Practice Leader, Strategic Analytics, IRI


Focus and Expertise

  • Pricing Strategy for Manufacturers and Retailers
  • Trade Promotion Effectiveness
  • Business and Marketing Strategy
  • New Product Development
  • Channel Management

President, Media Center of Excellence, IRI


Focus and Expertise

  • Improved Marketing ROI
  • Enhanced Customer Relationships
  • Targeted Marketing Strategies

Senior Vice President – Business Technology

Focus and Expertise:

  • Business Intelligence and Enterprise Software
  • Big Data Integration
  • User Experience and Content Best Practices
  • CPG and Shopper Targeting Insights and Content Development

Senior Vice President, Omnichannel Media, IRI


Focus and Expertise

  • Omnichannel Media Strategy and Solutions: Owned/Earned/Paid
  • Marketing Strategy, Brand Management and Positioning
  • Consumer and Shopper Insights
  • Consumer Research and Segmentation

Senior Vice President, Media Solutions and Product Management, IRI


Focus and Expertise

  • Media Solutions
  • Audience Targeting
  • Cross-Platform Measurement
  • Product Development and Management

Partner and Practice Leader, Growth Consulting, Strategic Analytics, IRI

Focus and Expertise:

  • Mergers and Acquisitions Strategy
  • Demand Due Diligence
  • Category Growth Prioritization
  • Omnichannel Strategy

President, Consumer and Shopper Marketing, Core Content and Insight Services, IRI

Focus and Expertise:

  • Consumer and Shopper Insights
  • Consumer/Shopper Segmentation and Targeting
  • Digital Media Solutions
  • Test Marketing Solutions

Vice President, Thought Leadership, IRI

Focus and Expertise:

  • Consumer Packaged Goods and Retail Analytics
  • Consumer and Shopper Insights
  • Marketing and Brand Management
  • Growth and Innovation Strategy
  • Channel Dynamics

Executive and General Manager, Client Insights

Focus and Expertise:

  • Evolution of Snack Industry Trends
  • Consumer & Shopper Insights
  • Client Strategy & Marketing Solutions

Principal, Survey Solutions

Focus and Expertise

  • Consumer & Shopper Insights
  • Consumer/Shopper Segmentation & Targeting
  • Specialized Survey Development and Analysis
  • Shopper Marketing & Activation
  • CPG, Retail, Food Service, QSR (Quick Serve Restaurants)
.