IRI Consumer Connect™ Survey
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Keep your finger on the pulse of shoppers' financial outlooks and purchasing behaviors with the IRI Consumer Connect™ survey. The quarterly survey was launched in Q1 2016 to gauge  consumers’ financial confidence and understand how their financial situation is impacting the way they shop for, purchase and consume consumer packaged goods products. Check out the research below to tap into the latest findings:

 

Q1 2017

Press Release: IRI Consumer Connect Survey Finds Shoppers Feeling Optimistic About Personal Finances for 2017

Key Trends: Early View 2017: CPG Off to a Slow Start, but What’s Next?

 

Q4 2016

Press Release: IRI Consumer Connect Survey Finds Shoppers Feeling Optimistic About Personal Finances for 2017

Key Trends: Shoppers’ Financial Outlooks and Purchasing Behaviors 2017

 

Q3 2016

Press Release:  IRI Consumer Connect Survey Finds Uncertainty About Presidential Election Leaves Consumers Feeling Cautious as Holiday Shopping Season Approaches
 

Q2 2016

Press Release: IRI Consumer Connect Survey Finds Consumers Expecting their Financial Health to Deteriorate, Regardless of Presidential Election Outcome

Infographic: Demographic View: Presidential Impact
 

Executive Trends Deck: Key Trends

Q1 2016

Press Release:  IRI Consumer Connect Survey Finds Shoppers Feeling Optimistic About Personal Finances and Willing to Splurge

 

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