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Meet the Shifting Needs of Baby Boomers

Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.

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Following Your Gut: The Future of Digestive Health Products

While the U.S. OTC market has struggled to find growth in recent years, digestive health brands are seeing rapid growth, by double digits year over year in the recent past. Even marketers of more traditional OTC brands need to understand the impact of these products on their b...

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Finding Growth in the Beverage Industry

The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.

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Times & Trends Report Finds Golden Opportunity with Seniors and Boomers

Today, baby boomers and seniors account for the majority of all CPG expenditures. Over the next 25 years, the population of Americans aged 65 and older will double, and spending by this group will exceed $230 billion in less than a decade. This segment of the population spends...

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Enhanced Testing Part II: Evaluating Innovation

Part I of this three part series focused largely on the concept of “measure twice, cut once,” pertaining to the potential success of new products in the CPG market. Market contraction and SKU rationalization stemming from the Great Recession have led to a decr...

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