Blog

Use Data and Empathy to Personalize Shopping Experiences

When was the last time you had a positive grocery shopping experience that really stood out to you? What made it stand out?

Read More

Fulfilling CPG Shoppers’ Desires for Localization

The importance of eating local food and supporting local businesses is growing, especially among younger consumers.

Read More

Customizing Products and Experiences to the New CPG Consumer

When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?

Read More

Four Macro Trends Snack Food Manufacturers and Retailers Can’t Ignore

While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.

Read More

The Rise of Subscription Meal Kits: New Opportunities for CPG Manufacturers and Retailers

With major CPG manufacturers like Nestle and Unilever now investing in meal kit startups, and Blue Apron’s IPO bringing the company to a valuation of nearly $2 billion, meal kit subscriptions are becoming a more visible option.

Read More

Prioritizing CPG E-Commerce Strategies to Win Big

E-commerce is more than just a channel – it is leading the way for growth in CPG.

Read More

Grocery Prices Plummeting…Your Next Move?

If you are a CPG manufacturer, what’s your next move during this tumultuous time? 

Read More

Collaborative Planning for CPG Shopper Activation

Closer collaboration between retailers and manufacturers increases the success of both. 

Read More

A Closer Look at Discount Supermarkets

Leading global discount supermarkets have begun investing in the U.S. and extending their footprint. Shoppers are attracted by their low prices and good quality assortment. This can be a challenge for more traditional supermarkets that want to keep their shoppers from switchin...

Read More

Identify Consumers and Stores for an Effective Click & Collect Strategy

Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips. 

Read More

Succeeding in Online Grocery

Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day. 

Read More

The Key Ingredient to Better Social Listening

Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that t...

Read More

What Every CPG E-Commerce Strategy Needs

With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.

Read More

A Quick and Easy Route to Global Market Data and Insights

Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.

Read More

Where, Oh Where are the Pockets of Growth in CPG?

In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.

Read More

Is It Time to Reassess Your Product Assortment Decisions?

Is it time to reassess your product assortment decisions?

Read More

Maximize Your Growth With Value-Added Meat

Value-Added Meat (that is, fresh meat items in the service meat case or overwrapped meat case that have at least one step of further preparation) has been growing steadily in recent years. These meat products grew a hearty eight percent in 2014 and are now a $4 billion categor...

Read More

How to Win in Online Grocery

When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.

Read More

The 2020 Shopper and What It Means for CPG Marketers

The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. mar...

Read More

Five Ways Retailers Can Activate Their Customers and Categories

Let’s face it – competition in the retail space continues to get more fierce. Whether it is a battle over pricing and promotion, online versus offline strategies, or the increasingly complicated shopper journey, major retailers wrestle every day with how to stay a ...

Read More

How can we help you supercharge growth and profitabilty?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

Enter security code:
 Security code