Blog

Fulfilling CPG Shoppers’ Desires for Localization

The importance of eating local food and supporting local businesses is growing, especially among younger consumers.

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Customizing Products and Experiences to the New CPG Consumer

When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?

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How the Holistic Health Trend Will Influence the Fresh Food Category

Holistic health is the new consumer-based definition of health and wellness, and it requires companies to take a 360-degree view of all consumer activities that revolve around health. 

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Leveraging Better-for-You Meat Transparency Claims

Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total ov...

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Connecting with Consumers in the Perimeter Aisle and Beyond

During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.

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