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Following Your Gut: The Future of Digestive Health Products

While the U.S. OTC market has struggled to find growth in recent years, digestive health brands are seeing rapid growth, by double digits year over year in the recent past. Even marketers of more traditional OTC brands need to understand the impact of these products on their b...

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Four Macro Trends Snack Food Manufacturers and Retailers Can’t Ignore

While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.

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