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Fat is Back: The Rise of Whole-Fat Dairy

Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.

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New Study: What the Power of People Can Do for Product Sales

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

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Seven Steps to a Winning Personalization Strategy

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

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What Your Ads Need for Better Performance

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

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