Blog

How to Use Content to Engage Shoppers in an Omnichannel Environment

Grow your brand across channels with the right online content.

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Customizing Products and Experiences to the New CPG Consumer

When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?

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Connecting Consumers, Retailers and Brands Across the Path to Purchase

While digital and e-commerce have forever altered the consumer path to purchase – and it continues to evolve – CPG brands and retailers have new opportunities to uncover growth.

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Get the Complete Picture Through Cross-Channel Measurement

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

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Prioritizing CPG E-Commerce Strategies to Win Big

E-commerce is more than just a channel – it is leading the way for growth in CPG.

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Connecting with Consumers in the Perimeter Aisle and Beyond

During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.

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Winning by an Eyelash: The Impact of Digital on the Path to Beauty Purchase

Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.

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"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods

Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns. 

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Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies

What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase? 

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Why TV Advertising Still Matters

Over the past few years, many marketers have declared the end of television advertising. 

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Winning with Hispanic Shoppers

Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.   

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Identify Consumers and Stores for an Effective Click & Collect Strategy

Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips. 

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The Rise of Millennials – and What Marketers Should Do

When was the last time you had the opportunity to look through the lens of a kaleidoscope? 

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Succeeding in Online Grocery

Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day. 

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The Key Ingredient to Better Social Listening

Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that t...

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What Every CPG E-Commerce Strategy Needs

With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.

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Intelligent Activation Drives TV ROI: Lessons Across Categories and Brands

Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) adverti...

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What Dairy Manufacturers Need to Know to Grow

Finding new growth continues to be challenging. This is especially true if you’re looking to grow in more traditional areas of the store, such as dairy.

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Where, Oh Where are the Pockets of Growth in CPG?

In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.

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Consumers to Pack Less Spending in Back-to-School Bags This Year

Back-to-school shoppers are doing more planning and expect to spend less this year.

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