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Harnessing the Power of Self-Care to Drive Sustainable Growth

Self-care consumer behaviors are growing and transcending multiple categories and industries.

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How to Lead Growth in CPG

Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics.

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The Cleanest Path to Growth for Home Care Brands

The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year. 

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The Aerosol Opportunity

Every good marketer knows that packaging is one of the key ingredients of a successful product. It’s at the point of consideration, when a consumer is staring at two similar products in the store and trying to make a decision between them, that packaging can help make or...

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How to Grow in a Flat Category: Household Cleaning Products

As the U.S. economic recovery continues, shopper behavior is mixed: some shoppers have continued their frugal ways while others have begun spending again. The $23.3 billion home cleaning business has faced several years of challenges as a result of consumers’ ongoing eff...

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The Sweet Smell of Success: Why and How Americans Are Purchasing Air Care Products

Do you remember that sensation of walking into a childhood friend’s home and being greeted with a waft of a familiar scent that was somehow unique to that particular household? It’s as though every friend’s house had its own distinct smell with its own memori...

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