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Prevention, Personalization and Pizzazz Characterize New Product Pacesetters

Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ ...

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How to Lead Growth in CPG

Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics.

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Finding Growth in the Beverage Industry

The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.

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Sipping Success with Natural, Organic and Specialty Beverages

Natural, organic and specialty beverages are exploding in the marketplace, outpacing conventional beverages in every channel. According to SPINS, certain types of beverages have seen massive growth in dollar volume over the past year

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Marketers Positioned to Unwrap Higher Sales this Holiday Season

With the 2014 holiday season drawing near, marketers should have a lot to feel good about, according to IRI’s Q3 2014 MarketPulse™ survey. Consumer confidence is on an upward trajectory, and shoppers say they’re planning to spend a bit more during this holida...

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Spirited Analytics

The great English poet and romantic Lord Byron, usually the composer of flamboyant verse and intricate alliteration, when faced with the eternal question that comes before us all, chose to answer it with analytic simplicity: “What’s drinking? A mere pause from thin...

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Food and Beverage Price Inflation: Spotting Emerging Trends

Today’s CPG retailers and manufacturers have several variables to contend with in order to drive sales and meet company goals. As retailers, manufacturers and consumers do not exist in a vacuum, maintaining and gaining market share relies on implementing mechanisms to ac...

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