Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.
The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.
Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us