Blog > October 2014
Finding Growth in the Changing CPG Marketplace
10/27/2014 4:03:47 PM
It’s no surprise that consumers are changing how they shop, where they shop and when they shop. In fact, consumers now have more than 2,500 unique potential paths to purchase.
Marketers Positioned to Unwrap Higher Sales this Holiday Season
10/17/2014 12:05:58 PM
With the 2014 holiday season drawing near, marketers should have a lot to feel good about, according to IRI’s Q3 2014 MarketPulse™ survey. Consumer confidence is on an upward trajectory, and shoppers say they’re planning to spend a bit more during this holiday season. The National Retail Federation predicts retail sales will be up by 4.1 percent this November and December, with overall 2014 holiday sales projected at $616.9 billion—an increase of more than 3.1 percent over 2013.
IRI and Columbia Business School to Present Second Annual Program on Pricing Analytics
10/9/2014 12:07:58 PM
On Oct. 28 and 29, IRI and the Center for Pricing and Revenue Management at Columbia Business School will present our second annual executive education program on the Columbia University campus. Titled, “Pricing Analytics: The Art and Science of Profitable Growth,” this two-day course will integrate academic research and real-world examples, giving attendees key insights into the latest analytics innovations and strategies for sustained, long-term growth.