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Fat is Back: The Rise of Whole-Fat Dairy

Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.

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IRI Gives Back to Benton County as Presenting Sponsor of 2018 CAC Cherishing Children Event

IRI was the Presenting Sponsor for the Children’s Advocacy Center (CAC) of Benton County’s annual Cherishing Children dinner and award presentation attended by more than 900 people.

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Success in OTC: The Next Step is Online

Although digital is currently influencing the vast majority of all retail sales and offers numerous opportunities for brand awareness and growth, OTC medicine manufacturers are in a unique situation.

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Meet the Shifting Needs of Baby Boomers

Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.

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How to Use Content to Engage Shoppers in an Omnichannel Environment

Grow your brand across channels with the right online content.

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Following Your Gut: The Future of Digestive Health Products

While the U.S. OTC market has struggled to find growth in recent years, digestive health brands are seeing rapid growth, by double digits year over year in the recent past. Even marketers of more traditional OTC brands need to understand the impact of these products on their b...

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Use Data and Empathy to Personalize Shopping Experiences

When was the last time you had a positive grocery shopping experience that really stood out to you? What made it stand out?

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Baby Come Back! Four Ways Drug Stores Are Fighting for Share of Wallet

It’s no secret that competition for shoppers is fierce in the rough and tumble world of retail.

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Ad Measurement: Collaborate to Win

Advertisers have started talking with their dollars, as some of the world’s largest CPG brands have reduced or reallocated ad spending.

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The National Sweet Tooth: How Consumer and Shopper Sweetener Trends are Shaping Up

Holiday sweet treats are still clearly a tradition; in 2017, more than $1.7 billion was spent on candy just for Valentine’s Day, according to the Nation...

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The Future of Successful CPG Innovation is Behavior-Based

Read about key ways to make your innovation more effective.

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Fulfilling CPG Shoppers’ Desires for Localization

The importance of eating local food and supporting local businesses is growing, especially among younger consumers.

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Customizing Products and Experiences to the New CPG Consumer

When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?

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Connecting Consumers, Retailers and Brands Across the Path to Purchase

While digital and e-commerce have forever altered the consumer path to purchase – and it continues to evolve – CPG brands and retailers have new opportunities to uncover growth.

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How the Holistic Health Trend Will Influence the Fresh Food Category

Holistic health is the new consumer-based definition of health and wellness, and it requires companies to take a 360-degree view of all consumer activities that revolve around health. 

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Marketers: Avoid These Four Pitfalls in Personalization

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

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New Study: What the Power of People Can Do for Product Sales

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

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Seven Steps to a Winning Personalization Strategy

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

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Four Macro Trends Snack Food Manufacturers and Retailers Can’t Ignore

While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.

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Get the Complete Picture Through Cross-Channel Measurement

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

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