Market Guide for Unified Price, Promotion and Markdown Optimization Applications
 

As retailers continue to focus on optimizing pricing across all channels, unified price, promotion and markdown optimization (UPPMO) is a technology that can improve pricing and promotion throughout a product’s life cycle. A new report from Gartner, “Market Guide for Unified Price, Promotion and Markdown Optimization Applications,” indicates “The majority of retailer respondents for each region reports planning to pilot and/or deploy some form of AI for pricing by year-end 2020.”

IRI is included in the report’s list of representative vendors – both in the solutions and data service provider categories –and is the only vendor mentioned in both areas.  

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