The IRI executive management team is comprised of seasoned leaders with backgrounds in technology, consumer packaged goods, retail, marketing analytics and services. They focus on driving the IRI innovation agenda to create value for clients, partners and employees.
José Carlos González-Hurtado is responsible for the strategy and execution of all IRI services in international markets, including Europe, Asia Pacific and South Africa. In this role, he is focused on creating growth, driving innovation and spurring collaboration across the regions.
Before IRI, González-Hurtado was group chief commercial officer and member of the executive board at Carrefour Group. In this role, he was responsible for the marketing, e-commerce, commercial and supply chain functions and led Carrefour’s private label program.
He also has manufacturer-side expertise with more than two decades of his career spent at Procter & Gamble in various roles, including vice president and officer leading some of the major local, regional and global-level Procter & Gamble businesses in developed and emerging regions.
He was professor of marketing planning and management at ICADE, Comillas Pontifical University in Madrid for several years and is an active and recognized lecturer on marketing and business leadership for numerous universities and international forums.