IRI has acquired DataSea, Inc., a leading marketing research firm in China, merging 20 years of local expertise with IRI’s global capabilities, analytics and advanced data services to revolutionize the Chinese CPG and retail industries. Clients can access custom market research to improve understanding of consumer behavior, product trends and channel effectiveness in China.
IRI China’s services include consumer understanding, customer satisfaction/loyalty, branding, new product testing, advertising impact and distribution. Methodologies include quantitative, quantitative, observation and testing.
Clients can leverage the market research, data and analytics expertise of both the local and global IRI teams.