Boost sales for retailers and brands with a 360-degree view of in-store purchase drivers.

Successful retailers and manufacturers together can uncover growth by maximizing in-store assortment and shelf productivity opportunities. This means understanding shopper segment preferences and collaborating on common insights and goals.
Collaboratively create assortment and shelving plans.
IRI helps retailers and manufacturers develop plans that maximize categories’ incrementality, minimize portfolio cannibalization, drive shelf productivity and support effective innovation launches.
Rigorous modeling leads to more relevant outcomes.
IRI combines rigorous modeling of the most granular data sources, which includes directly modeling the retailers’ data and using their business views, as well as a simple-to-use web-based simulation software to provide a complete solution. IRI also provides best-in-class support models to help turn insights into activation and wins.
Tailor assortments to key customer opportunities. Certain products have to fight harder to remain on shrinking shelf sets.
Having the right brands in the right pack sizes at the right prices at the store level is critical to success, and we show you how to get it right.

How we're different

DATA SPEAKING CLEARLY
Store-level point-of-sale data fuels models that provide a clear measurement of incrementality and provide the category and channel coverage required for effective recommendations and collaboration.
SIMPLICITY IN DESIGN
Our prescriptive recommendations link strategic guidelines to tactical implementation. The intuitive web-based software provides a clear pathway to action and consistent activation.
PARTNERING FOR YOUR SUCCESS
We provide activation training and support to build adoption and confidence.
How can we help you supercharge growth and profitability?

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