Uncover actionable insights to benefit
shoppers and boost sales.

Improve collaboration and joint business planning with suppliers.

PERSONALIZE THE SHOPPER EXPERIENCE.

IRI can help you tap into critical touch points along the shopper journey as well as form more collaborative relationships with your suppliers to personalize offers and optimize marketing campaigns as they happen.
Collaborative Gateways
Quickly identify specific shopper, sales, promotion, distribution and cross-purchase opportunities.
With our gateway portals, retailers and manufacturers can look at the same information in order to work together more effectively.
Gain access to unique data sets that are not available elsewhere.
Retail Price and Promotion
Optimize everyday prices and plan effective promotions – in real time.
Gain a deeper understanding of historical performance, current market dynamics and shopper preferences to develop a more robust go-to-market approach for pricing and promotion.
Align objectives and success criteria based on robust analytics that include decision-support tools, prescriptive analytic capabilities, and machine learning algorithms that make sense of big data.
Simulate the possibilities with scenario planning, which offers an accurate understanding of expected impact and associated tradeoffs.
Retail Assortment
Gain a 360-degree view of in-store purchase drivers in order to improve assortment and boost store, category and brand sales.
For each category, and even each shopper segment, understand which items should be removed, which should be added and which shall be replaced from a shelf set to maximize sales.
Understand what types of items have the most incremental impact on the category and what types drive the most cannibalization.
Determine how to make the shelf more productive by better aligning shelf space to current and potential demand, and understanding how assortments should vary by region or store group.
Retail Media and Activation
Transform and optimize retailer advertising spend by understanding how what shoppers
see in the media impacts what they buy at retail.
Enhance targeting effectiveness with a deeper understanding of high-value shoppers based on full-market views of their purchase, consumption and media behavior.
Discover detailed shopping, consumer and media insights in order to develop TV and digital advertising plans that resonate with shoppers.
Improve the results of your loyalty marketing programs with better audience targeting and campaign measurement.

How we're different

ONE VERSION OF THE TRUTH FOR MANUFACTURERS AND RETAILERS
Through our collaborative gateways, manufacturers and retailers look at the same data in the retailer's view, ensuring one version of the truth. This allows for true collaboration and unique win/win strategies.
INCREASED COLLABORATION BETWEEN SUPPLIERS AND RETAILERS TO DELIVER GROWTH
We have developed a proprietary manufacturer/retailer collaboration process as well as a retailer-specific plan to help everyone win.
ACTIONABLE INSIGHTS DRIVE RESULTS AND BENEFIT SHOPPERS
By offering a more complete picture of market dynamics and shopper preferences, IRI can help retailers drive better marketing strategies and achieve better results.
How can we help you supercharge growth and profitability?

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